PROSPECTS AND OPPORTUNITIES
Consumers’ purchasing behaviour expected to become more cautious or strategic in the forecast period, moderating the growth of skin care
After a couple more years of constant value decline in 2025 and 2026, skin care is expected to return to growth, and see a marginal positive CAGR in constant value terms over the forecast period. However, this CAGR is anticipated to be slower than that seen in the review period, as consumption normalises.
Longevity trend will continue driving consumers towards dermocosmetic, clinical, or ingredient-led beauty brands
In 2025 and beyond, healthy ageing will be a key focus, as US skin care consumers continue gravitating towards brands that align with their long-term health goals. Dermocosmetics brands will still be top-of-mind amongst consumers, as they appreciate the ability of such products to target skin concerns with supported research, testing, or efficacy.
Digitalisation will continue supporting the rise of K-beauty and other international beauty brands
The competition in skin care is expected to intensify over the forecast period in the US, especially as digital avenues for purchasing will democratise access to international beauty brands, such as Korean beauty brands. K-beauty brands are capturing the attention of US consumers, delivering innovative ingredients with a strong skin health philosophy, and often at accessible price points.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in the US - Category analysis
KEY DATA FINDINGS
Growth slows to low single digits in 2024, amidst normalisation of skin care routines
Dermocosmetics-positioned brands again outperform in 2024, but pressure increases from newcomers leaning into ingredient-driven narratives
Retail e-commerce continues gaining share, while department stores and pharmacies struggle to keep up
Consumers’ purchasing behaviour expected to become more cautious or strategic in the forecast period, moderating the growth of skin care
Longevity trend will continue driving consumers towards dermocosmetic, clinical, or ingredient-led beauty brands
Digitalisation will continue supporting the rise of K-beauty and other international beauty brands
Beauty and Personal Care in the US - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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