COMPETITIVE LANDSCAPE
Sur Pacifico SA leads, just ahead of Levi Strauss and Zara
The jeans industry in Argentina is highly fragmented, with the top three companies, Sur Pacifico SA, Levi Strauss Argentina LLC and Zara Argentina SA, holding a combined market share of less than 8% in 2025. Sur Pacifico Sa is the leading player, with a 4% market share in 2025, which had decreased slightly over the review period.
Blum brand innovates with customisable jeans
There were no significant mergers or acquisitions in the jeans industry in Argentina in 2025. However, there was a notable innovative product launch by the Blum brand, which offers customisable jeans with drawings or appliques, generating a unique and exclusive product.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in Argentina?
- Which are the leading brands in Argentina?
- How are products distributed in Argentina?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in Argentina?
- Where is future growth expected to be most dynamic?
Jeans in Argentina - Category analysis
KEY DATA FINDINGS
Economic uncertainty sees volume sales declining in jeans
Premium brands thrive amidst economic uncertainty
Economy jeans dominate volume sales
Market polarisation drives value sales
Affluent consumers drive growth in premium and super-premium jeans
Economy jeans the largest category despite slow growth
Sustainability and premiumisation drive future growth
Sur Pacifico SA leads, just ahead of Levi Strauss and Zara
Blum brand innovates with customisable jeans
Apparel and footwear specialists drive offline sales
Retail e-commerce gains traction with competitive pricing
Sustainability and premiumisation shape retail environment
Sophistication and customisation driving premium jeans sales
Innovative product launches attract consumers
Premiumisation and sustainability shape future growth
Apparel and Footwear in Argentina - Industry Overview
EXECUTIVE SUMMARY
Economic downturn impacts sales of non-essential fashion items
Apparel dominates volume sales, but footwear leads in value terms
Discount campaigns drive sales amid market polarisation
All categories hit by the difficult economic backdrop
Reduced import tariffs help open up the market to more international brands and products
Trend towards more casual clothing continues to be seen post-pandemic
New international brands enter local market
Apparel remains the largest category in volume terms
Promotions and digital marketing drive future growth
adidas Argentina SA maintains its lead amid economic challenges
No significant mergers, acquisitions or new launches
Limited presence of luxury brands
Apparel and footwear specialists drive sales through omnichannel retailing
E-commerce continues emerging as a key channel with discounts and promotions
Trends shaping the retail environment through promotions and digital marketing
Tariffs drive innovation in product design and functionality
Casual wear dominates apparel and footwear collections
Increased competition driving growth and innovation
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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