COMPETITIVE LANDSCAPE
International brands maintain their lead, with local players emerging
The jeans market in Malaysia is moderately concentrated, with Levi’s maintaining a significant lead (14% value share in 2025), followed by Uniqlo with 7% and Shein with 5%. Levi's leverages its heritage and positioning through climate-adapted collections and sustainability initiatives, operating Malaysia's largest Southeast Asian flagship store at Suria KLCC to deliver immersive brand experiences.
Emerging players tap into cultural relevance and niche strategies
Several emerging brands are performing well by tapping into niche strategies and strong cultural relevance. Futuremade Studio and Against Lab have gained traction through minimalist streetwear and storytelling rooted in local identity, while Pestle & Mortar Clothing stands out for its sustainability campaigns and heritage-inspired designs.
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Overview:
Understand the latest market trends and future growth opportunities for the Jeans industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Jeans industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Jeans in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Jeans in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Jeans in Malaysia?
- Where is future growth expected to be most dynamic?
Jeans in Malaysia - Category analysis
KEY DATA FINDINGS
Sustainability and inclusivity, coupled with online retail offerings influence consumer choice
Sustainability and inclusivity and local relevance drive demand and innovation
AI-integration and tech innovation changes how and where consumers shop
Resale and rental trend impacts retail channel mix
Carousell resale platform appeals to younger consumers of jeans
Sustainability and inclusivity expected to remain key
Traditional outlets likely to adopt “experiential retail” as digital engagement grows
Standard jeans set to maintain largest volume share
International brands maintain their lead, with local players emerging
Emerging players tap into cultural relevance and niche strategies
AI-driven trends reshape jeans retailing
Fast delivery via websites is key
Tarik Jeans combines inclusive products with sustainability and conservation
Apparel and Footwear in Malaysia - Industry Overview
Sustainability, tech innovation and digitisation aid leading brands
Strong growth due to rising incomes and growing middle class
Sustainability drives design innovation and incorporation of eco-friendly and alternative materials
Resale and rental begin to change how consumers shop
Sustainability and tech innovation to influence design
Immersive shopping experiences
Leading brands maintain their positions through innovation and sustainability
Mergers and acquisitions reshape competitive dynamics
Emerging players leverage sustainability and inclusivity
Offline retail leads with strong brand presence
E-commerce will continue to grow and drive consumer demand
Saloman Open Concept Store is one to watch
Tech-savvy brands drive functional and sustainable designs
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Jeans
- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
Jeans
This category includes trousers/pants made of denim. It comprises of all lengths including capris and shorts. Most popular brands include: Levi’s, Lee, Wrangler. Jeans are further broken down by price platform. A full list of price bands in local currency for the 46 researched markets is available upon request. Please speak to your account manager to get a copy of these.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Jeans research and analysis database.
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