Fragrances is predicted to witness strong growth in constant value terms over the forecast period. Premium fragrances are likely to outperform the mass segment, driven by the emergence of new international premium brands, as well as rising disposable incomes in Bulgaria.
Unisex fragrances are still not mainstream and penetration in the Bulgarian market is much lower than in other countries. However, new unisex brands and products are entering the market, especially in the premium segment.
Sustainability will gradually become a focal point for Bulgarian consumers and manufacturers alike. Along with the growing popularity of refills, it is expected that fragrances in refillable packaging will also become mainstream.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
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