PROSPECTS AND OPPORTUNITIES
Strong outlook as fragrances are popularised via social media
Fragrances is predicted to witness strong growth in constant value terms over the forecast period. Premium fragrances are likely to outperform the mass segment, driven by the emergence of new international premium brands, as well as rising disposable incomes in Bulgaria.
Unisex fragrances to make some headway
Unisex fragrances are still not mainstream and penetration in the Bulgarian market is much lower than in other countries. However, new unisex brands and products are entering the market, especially in the premium segment.
Sustainability trend is focal point for players
Sustainability will gradually become a focal point for Bulgarian consumers and manufacturers alike. Along with the growing popularity of refills, it is expected that fragrances in refillable packaging will also become mainstream.
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Overview:
Understand the latest market trends and future growth opportunities for the Fragrances industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fragrances in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fragrances in Bulgaria?
- Which are the leading brands in Bulgaria?
- How are products distributed in Bulgaria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Fragrances in Bulgaria - Category analysis
KEY DATA FINDINGS
Premium fragrances grow at faster pace than mass fragrances
Direct sellers lose ground as Sarantis Bulgaria Ltd maintains its lead
Beauty specialists lead as e-commerce makes strong inroads
Strong outlook as fragrances are popularised via social media
Unisex fragrances to make some headway
Sustainability trend is focal point for players
Beauty and Personal Care in Bulgaria - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Fragrances
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fragrances research and analysis database.
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