PROSPECTS AND OPPORTUNITIES
Volume and current value growth predicted, especially for mass fragrances
Fragrances in Egypt is expected to experience notable volume and current value growth over the forecast period, with mass fragrances the most dynamic; however, high prices will remain a significant barrier for many consumers. Some fragrances are priced higher than the minimum wage, effectively restricting them to middle and upper-income brackets.
Mass body mists will benefit from ongoing price sensitivity
Affordable mass body mists are gaining popularity in Egypt as an alternative to expensive fragrances. Several local brands, including Eva, Bubblez, and Joviality, have responded to this demand by creating boycott-friendly body splashes and mists.
Local consumers expected to shop around for the best deals amid high prices
High prices for premium perfumes in Egypt, driven by substantial markups due to a lack of price controls, are prompting consumers to explore alternatives. Looking ahead, many local consumers are likely to buy fragrances during promotions or from abroad, where prices are considerably lower.
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Overview:
Understand the latest market trends and future growth opportunities for the Fragrances industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fragrances in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fragrances in Egypt?
- Which are the leading brands in Egypt?
- How are products distributed in Egypt?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Fragrances in Egypt - Category analysis
KEY DATA FINDINGS
Slower volume growth, but current value sales soar amid price increases
MAC retains the lead but loses some share due to price sensitivity
Beauty specialist dominates, but e-commerce shows notable dynamism
Volume and current value growth predicted, especially for mass fragrances
Mass body mists will benefit from ongoing price sensitivity
Local consumers expected to shop around for the best deals amid high prices
Beauty and Personal Care in Egypt - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Fragrances
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fragrances research and analysis database.
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