PROSPECTS AND OPPORTUNITIES
Pursuit of wellbeing through fragrance use will resonate with new generations
The use of fragrances remains a deeply rooted habit amongst Guatemalans and continues to gain ground amongst younger generations. Increasingly, these consumers are incorporating fragrances into their daily beauty and self-care routines, not only as a way to enhance personal grooming but also as part of a broader search for emotional wellbeing and sensory gratification.
‘Dupe’ culture gains traction with declining attachment to specific brands
One of the key drivers of growth in mass fragrances is the rising popularity of "dupes" - affordable alternatives that emulate the scents of high-end fragrances. Unlike older imitations of lower quality, modern dupes often boast improved formulations with enhanced longevity, making them a more compelling choice for price-conscious consumers.
Custom fragrances offer growth potential
Personalised fragrance offerings, while still niche in Guatemala, are beginning to attract attention as consumers seek out products that cater to their unique tastes and values. Today’s buyers, particularly younger consumers, are more discerning about the fragrances they wear - favouring those that reflect their individuality, skin chemistry, and personal beliefs.
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Overview:
Understand the latest market trends and future growth opportunities for the Fragrances industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fragrances in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fragrances in Guatemala?
- Which are the leading brands in Guatemala?
- How are products distributed in Guatemala?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Fragrances in Guatemala - Category analysis
KEY DATA FINDINGS
Mass brands gain ground through affordability and enhanced formulations
Leading brands seek to connect with specific generations
Direct selling channel strengthens its position, driven by social and economic relevance
Pursuit of wellbeing through fragrance use will resonate with new generations
‘Dupe’ culture gains traction with declining attachment to specific brands
Custom fragrances offer growth potential
Beauty and Personal Care in Guatemala - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Fragrances
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fragrances research and analysis database.
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