PROSPECTS AND OPPORTUNITIES
Digital influencers will drive discovery and sales over the forecast period
Sales of fragrances are expected to rise in 2025 in current value terms, with mass men’s fragrances set to be the most dynamic category, recording double-digit growth. Across the forecast period, social media platforms like TikTok and Instagram will continue to be key fragrance discovery channels, shaping consumer preferences.
Niche and exotic scents are expected to gain popularity across the forecast period
The growing interest in Arabian fragrances and niche perfume brands will drive demand for oriental, oud-based, and artisanal scents. Notino’s rising sales in Arabian eau de toilettes highlight a shift towards unique, long-lasting fragrance experiences.
Sustainable packaging solutions are set to become more commonplace
In the fragrance market, packaging remains a key differentiator, with bottles designed as statement pieces that enhance the overall brand experience. Consumers see high-end fragrance bottles as collectibles and decorative elements, making design, materials, and craftsmanship essential factors in purchase decisions.
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Overview:
Understand the latest market trends and future growth opportunities for the Fragrances industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fragrances in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fragrances in Hungary?
- Which are the leading brands in Hungary?
- How are products distributed in Hungary?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Fragrances in Hungary - Category analysis
KEY DATA FINDINGS
Polarising trends as both dupes and premium fragrances drive sales
Body mist brands benefit from rising interest from Generation Z
Health and beauty specialists lead distribution while retail e-commerce improves its share
Digital influencers will drive discovery and sales over the forecast period
Niche and exotic scents are expected to gain popularity across the forecast period
Sustainable packaging solutions are set to become more commonplace
Beauty and Personal Care in Hungary - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Fragrances
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fragrances research and analysis database.
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