PROSPECTS AND OPPORTUNITIES
Mass perfume brands to extend product portfolios
Mass-market perfumes are consistently gaining popularity, fuelled by the introduction of new fragrance products and the entry of new perfume brands into the market. To capitalise on the dupe culture trend, mass perfume brands are releasing more premium, higher-quality, and higher-priced perfumes that remain accessible to the general public.
Thai perfumes set to gain popularity as the tourism industry recovers
A rising trend within Thailand's mass fragrances is the emergence of Thai perfume brands which are positioned as more luxurious and carry a higher price tag relative to mass-produced fragrances. These brands have experienced a surge in popularity over 2024, largely due to the resurgence of tourism following the Covid-19 pandemic.
Fragrance brands to offer more eco-friendly qualities, including organic formulations and refillable packaging
As younger generations become more conscious of sustainability and environmental impact, fuelled largely by access to information online, they will actively seek out ways to minimise their carbon footprint. Fragrances formulated with natural ingredients, free from potentially harmful chemicals, and produced by environmentally sound processes, will gain appeal.
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Overview:
Understand the latest market trends and future growth opportunities for the Fragrances industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fragrances in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fragrances in Thailand?
- Which are the leading brands in Thailand?
- How are products distributed in Thailand?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Fragrances in Thailand - Category analysis
KEY DATA FINDINGS
Fragrances tap into wellness trend and need for affordable alternatives to premium scents
Neo Corporate Co Ltd experiences marginal decline in share as affordable smaller brands gain interest
Department stores extend leading role in fragrance distribution
Mass perfume brands to extend product portfolios
Thai perfumes set to gain popularity as the tourism industry recovers
Fragrance brands to offer more eco-friendly qualities, including organic formulations and refillable packaging
Beauty and Personal Care in Thailand - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Fragrances
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fragrances research and analysis database.
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