PROSPECTS AND OPPORTUNITIES
Premiumisation to shape development and demand
Fragrances in Switzerland is expected to post modest growth in retail volume sales and moderate increases in retail value (constant 2024 prices) sales over the forecast period. Growth is likely be sustained by premiumisation, including more launches in high-end niches and ultra-premium fragrances.
Growing attention to sustainability
Sustainability is highly likely to remain a focus in fragrances. Brand owners are expected to continue to communicate their sustainability credentials to consumers.
Innovation to bring emotional and technological benefits
Innovation is expected to capitalise on the emotional wellbeing trend, with players developing fragrances that help the coping mechanisms and routines to handle stress. As a result, a shift is predicted from more general “aromatherapy” benefits to “aromachology”, which is the study of how scents trigger a response in human emotions and wellbeing.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Fragrances industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fragrances in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fragrances in Switzerland?
- Which are the leading brands in Switzerland?
- How are products distributed in Switzerland?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Fragrances in Switzerland - Category analysis
KEY DATA FINDINGS
Premiumisation and unisex options spur fragrances
Chanel’s luxury image wins over consumers
Beauty specialists leverage attractive shopping experience for fragrances
Premiumisation to shape development and demand
Growing attention to sustainability
Innovation to bring emotional and technological benefits
Beauty and Personal Care in Switzerland - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Fragrances
-
- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fragrances research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!