PROSPECTS AND OPPORTUNITIES
Premium fragrances set to strengthen their position even further over the forecast period
Sales of fragrances are expected to see a positive current value CAGR over the forecast period, with overall volume expected to be variable, with premium fragrances set for healthy volume and mass fragrances set for flat volume.
Skinification to step up further within fragrances
Czech consumers are increasingly placing an emphasis on safe formulations and ingredients across beauty and personal care, and this wellness-oriented trend is expected to penetrate further into fragrances over the next few years. Consumers will likely look for clean fragrances that are safe for sensitive skin and free from harmful ingredients or chemicals.
Share of e-commerce set to grow further
The share of e-commerce is likely to grow further over the forecast period — ultimately at the expense of beauty specialists. In this light, the latter will continue to develop omnichannel strategies which clearly define products that are available exclusively in-store or online.
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Overview:
Understand the latest market trends and future growth opportunities for the Fragrances industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fragrances in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fragrances in Czech Republic?
- Which are the leading brands in Czech Republic?
- How are products distributed in Czech Republic?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Fragrances in the Czech Republic - Category analysis
KEY DATA FINDINGS
Fragrances fares well, supported by premium options and body mists
L’Oréal maintains its lead in fragrances, thanks to a strong portfolio of both mass and premium options
Competition between beauty specialists and e-commerce heats up
Premium fragrances set to strengthen their position even further over the forecast period
Skinification to step up further within fragrances
Share of e-commerce set to grow further
Beauty and Personal Care in the Czech Republic - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Fragrances
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fragrances research and analysis database.
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