Fragrances is expected to continue growing at a healthy pace over the forecast period, supported by increased volume consumption. Scents are becoming part of everyday life, resulting in more regular purchases.
There is a growing trend towards uniqueness and personalisation, particularly among younger consumers. This is resulting in niche brands gaining significant popularity.
Future fragrance innovation will focus on sustainability, technology, and sensorial experiences. Consequently, we can expect to see notable growth in refillable bottles, biodegradable packaging, and clean, alcohol-free formulations.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
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