PROSPECTS AND OPPORTUNITIES
Mass body mists to lead growth as consumers seek affordable fragrance options
Fragrances is expected to register only a decline in value sales (at constant 2024 prices) over the forecast period. The volatility of the exchange rate in Bolivia is anticipated to persist, with the ongoing scarcity of foreign currency continuing to drive up the demand for US dollars.
Premium fragrances will face ongoing challenges
Premium fragrances experienced a decline in current value sales in 2024, primarily due to rising prices which have made higher-end products less accessible. In response, consumers have become more cautious, extending the use of existing fragrances and increasingly turning to lower-cost alternatives, including imitation perfumes that mimic premium brands.
Sustainability to gain traction in mass segment
The concept of sustainability is gaining momentum in Bolivia’s fragrance market, particularly through initiatives led by players in the direct selling channel. This approach appeals to environmentally conscious consumers who seek products that align with their values.
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Overview:
Understand the latest market trends and future growth opportunities for the Fragrances industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fragrances in Bolivia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fragrances in Bolivia?
- Which are the leading brands in Bolivia?
- How are products distributed in Bolivia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Fragrances in Bolivia - Category analysis
KEY DATA FINDINGS
Pricing and social media impact consumer choices
Yanbal leads the market through combination of innovation and affordability
Direct selling leads fragrance sales
Mass body mists to lead growth as consumers seek affordable fragrance options
Premium fragrances will face ongoing challenges
Sustainability to gain traction in mass segment
Beauty and Personal Care in Bolivia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Fragrances
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fragrances research and analysis database.
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