PROSPECTS AND OPPORTUNITIES
A positive outlook for fragrances as consumer spending recovers
Fragrances will see ongoing growth over the forecast period, albeit at varying levels and with some fluctuations. Overall, sales are expected to increase in line with recovering consumer spending power, as inflationary pressures continue to ease.
The retail experience will continue to play an integral feature in sales of fragrances
One of the draws for consumers to visit department stores, and beauty specialist retailers, is the overall retail experience. Consumers can sample various scents from both mainstream and lesser-known brands, to widen their understanding of which products are available.
New scents will drive product innovation to excite and appeal to consumers
Innovation in fragrances will be driven by the introduction of new scents among mainstream and lesser-known brands. As the category of fragrances continues to mature, companies will be exploring new methods of making consumers excited to try new product launches and emergent brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Fragrances industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fragrances in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fragrances in New Zealand?
- Which are the leading brands in New Zealand?
- How are products distributed in New Zealand?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Fragrances in New Zealand - Category analysis
KEY DATA FINDINGS
Fragrances maintain a positive performance, despite uncertain economic conditions
Elizabeth Arden and L'Oréal maintain their leading places
Department stores maintain lead, with pharmacies and e-commerce also attracting consumers’ attention
A positive outlook for fragrances as consumer spending recovers
The retail experience will continue to play an integral feature in sales of fragrances
New scents will drive product innovation to excite and appeal to consumers
Beauty and Personal Care in New Zealand - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Fragrances
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fragrances research and analysis database.
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