PROSPECTS AND OPPORTUNITIES
Niche unisex fragrances to drive value through exclusivity and narrative
The outlook for fragrances in Norway remains positive, with niche and premium unisex scents expected to be the main engine of growth. Norwegian consumers, particularly younger and urban consumers, are showing a clear preference for individualistic and story-driven scents.
Fragrance wardrobes and mood-based usage to support product variety
A key behavioural shift expected to shape the category over the forecast period is the mainstream adoption of fragrance wardrobes. Consumers are increasingly curating collections of scents to suit different moods, occasions, or times of year, moving away from the idea of a single signature fragrance.
Sustainability, storytelling and sensorial layering to shape innovation
Innovation in fragrances is set to centre on sustainability, experiential value, and narrative richness. Consumers are increasingly drawn to brands that offer eco-friendly packaging, refillable formats, and ethical ingredient sourcing.
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Overview:
Understand the latest market trends and future growth opportunities for the Fragrances industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fragrances in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fragrances in Norway?
- Which are the leading brands in Norway?
- How are products distributed in Norway?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Fragrances in Norway - Category analysis
KEY DATA FINDINGS
Fragrance wardrobes and niche scents fuel ongoing premiumisation
Premium and artisanal brands outperform as storytelling gains value
Omnichannel strategies enable trial, discovery, and brand expansion
Niche unisex fragrances to drive value through exclusivity and narrative
Fragrance wardrobes and mood-based usage to support product variety
Sustainability, storytelling and sensorial layering to shape innovation
Beauty and Personal Care in Norway - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Fragrances
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fragrances research and analysis database.
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