PROSPECTS AND OPPORTUNITIES
Everyday use and premium unisex fragrances set to drive growth
Fragrances is anticipated to maintain a robust growth trajectory, bolstered by evolving habits and increasing usage. Scents are no longer reserved for special occasions in Poland; daily wear is becoming the norm, resulting in more regular purchases.
Avon’s may embark on possible reinvention through innovation and a sense of nostalgia
Despite ongoing challenges in its direct selling model, Avon still holds a strong position and potential in fragrances. The company continues to revitalise key brands through new variants and limited re-releases of discontinued favourites, tapping into consumer nostalgia.
Body mists will likely gain ground as an accessible, youthful format
Body mists are surging in popularity in Poland, particularly among younger consumers who seek a cost-effective alternative to perfumes. Their casual, lightweight nature makes them ideal for everyday use and reflects evolving grooming habits.
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Overview:
Understand the latest market trends and future growth opportunities for the Fragrances industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fragrances in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fragrances in Poland?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Fragrances in Poland - Category analysis
KEY DATA FINDINGS
Premiumisation fuel fragrances in 2024
Leading global brands and youth appeal shape the category
E-commerce dominance is supported by social media and celebrity influence
Everyday use and premium unisex fragrances set to drive growth
Avon’s may embark on possible reinvention through innovation and a sense of nostalgia
Body mists will likely gain ground as an accessible, youthful format
Beauty and Personal Care in Poland - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Fragrances
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fragrances research and analysis database.
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