PROSPECTS AND OPPORTUNITIES
Growth to be boosted by more people owning more than one fragrance
Fragrances is expected to continue to see a solid retail value CAGR at constant 2024 prices over the forecast period, as more brands enter the market with their unique products, while also offering more affordable pricing. With the continued growth in awareness of fragrances through social media, more consumers will use these for the first time, especially those in lower- and middle-income households.
New entrants from outside beauty and personal care set to continue
Many established local brands outside of beauty and personal care have been aggressively entering fragrances, and this is set to continue, as players look to benefit from the growth in interest in fragrances, and their existing distribution networks. For example, local footwear brand Aerostreet released its fragrance collection in 2024 at an affordable price, and has been very aggressive in its online marketing.
Innovation and marketing will be key to attract consumers
Innovation is key in capturing new consumers in fragrances, with features such as halal certification, ethical production, and natural ingredients, as well as unique fragrances, a priority for Indonesian consumers. Innovation, supported by strong online marketing, will help boost sales and be an opportunity for newer brands to capture new consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Fragrances industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fragrances in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fragrances in Indonesia?
- Which are the leading brands in Indonesia?
- How are products distributed in Indonesia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Fragrances in Indonesia - Category analysis
KEY DATA FINDINGS
Mass men’s fragrances sees exceptional growth due to better product availability
HMNS benefits from consumers’ search for value, and its celebrity partnerships
Beauty specialists remains the leading distribution channel as trials remain popular
Growth to be boosted by more people owning more than one fragrance
New entrants from outside beauty and personal care set to continue
Innovation and marketing will be key to attract consumers
Beauty and Personal Care in Indonesia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Fragrances
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fragrances research and analysis database.
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