PROSPECTS AND OPPORTUNITIES
Premium offerings will continue to gain ground
There will be a slight decline in retail constant value sales of fragrances in 2025, with no more than modest growth expected across the forecast period. Premium men’s fragrances will remain the most dynamic category during both 2025 and the forecast period as a whole.
Niche fragrances will grow in popularity
Niche fragrances offering more natural, exotic and less synthetic ingredients is expected to grow in importance during the forecast period. Consumers are increasingly interested in the ingredients contained in the fragrances they wear.
Direct sellers will add e-commerce
While direct selling will likely remain the leading distribution channel for fragrances during the forecast period, e-commerce will continue to grow in importance, with such platform as Tiendamia, Faces and Siman to the fore. Moreover, a growing number of direct sellers are expected to offer online shopping, while smaller retailers will utilize social media like Instagram and TikTok and messaging apps like WhatsApp to take online orders and delivery apps like UberEats to fulfil them.
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Overview:
Understand the latest market trends and future growth opportunities for the Fragrances industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fragrances in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fragrances in Costa Rica?
- Which are the leading brands in Costa Rica?
- How are products distributed in Costa Rica?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Fragrances in Costa Rica - Category analysis
KEY DATA FINDINGS
Premium fragrances continue to grow in popularity
Leader Corporación Belcorp de Costa Rica SA particularly strong in direct selling
Direct selling losing ground to beauty specialists, supermarkets and e-commerce
Premium offerings will continue to gain ground
Niche fragrances will grow in popularity
Direct sellers will add e-commerce
Beauty and Personal Care in Costa Rica - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Fragrances
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fragrances research and analysis database.
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