PROSPECTS AND OPPORTUNITIES
Retail constant value sales growth will slow slightly but remain strong
The rate of growth in retail constant value sales of fragrances is set to slow slightly in 2025 but be significantly higher across the forecast period as a whole than in the review period. Growth will mainly be driven by rising disposable incomes, premiumisation, personalisation and the ageing up of new consumer segments–Generation Z and Generation Alpha.
Premiumisation trend to remain robust
Recent years have seen a significant proportion of Uruguay’s consumers demonstrate a greater willingness to pay more for products that represent higher quality, and this is reflected in the strong premiumisation trend in fragrances. Leading premium brands active in fragrances, such as L'Oréal and Puig, are set to continue gaining ground during the forecast period as consumer interest in such brands as Lancôme and Carolina Herrera, continues to increase.
Omnichannel retail will increasingly be the norm
The leading players in fragrances are expected to continue taking steps to develop their sales strategies by spreading their focus across various retail channels. For instance, the leading premium players L'Oréal and Puig have each opened official stores in various third-party online marketplaces in recent years.
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Overview:
Understand the latest market trends and future growth opportunities for the Fragrances industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fragrances in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fragrances in Uruguay?
- Which are the leading brands in Uruguay?
- How are products distributed in Uruguay?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Fragrances in Uruguay - Category analysis
KEY DATA FINDINGS
Premium fragrances continue to outperform mass offerings
Leader L'Oréal Uruguay SA boosted by premiumisation trend
Pharmacies the largest and most dynamic distribution channel
Retail constant value sales growth will slow slightly but remain strong
Premiumisation trend to remain robust
Omnichannel retail will increasingly be the norm
Beauty and Personal Care in Uruguay - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Fragrances
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fragrances research and analysis database.
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