PROSPECTS AND OPPORTUNITIES
Growth supported by rising disposable incomes, increased urbanisation, and the resumption of large-scale social gatherings
Fragrance sales in Pakistan are expected to recover further over the course of the forecast period as rising disposable incomes, increased urbanisation, and the resumption of large-scale social gatherings stimulate demand. Affordable eau de toilettes are anticipated to support volume growth, while attars will benefit from renewed interest in heritage and natural beauty products.
Growing premiumisation of fragrances
A second key trend over the forecast period will be the growing premiumisation of fragrances among urban consumers. While mass and affordable products will dominate in terms of volume, a growing segment of middle- and upper-middle-class consumers will seek out longer-lasting, branded fragrances.
Innovation set to focus on fragrances inspired by local culture, eco-friendly packaging, and hybrid product formats
Innovation in fragrances over the forecast period is expected to focus on creating locally resonant scent profiles, eco-friendly packaging, and hybrid product formats. Brands are likely to introduce fragrances inspired by local culture, such as jasmine, oud, rose, and saffron blends, tailored to Pakistani scent preferences.
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Overview:
Understand the latest market trends and future growth opportunities for the Fragrances industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fragrances in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fragrances in Pakistan?
- Which are the leading brands in Pakistan?
- How are products distributed in Pakistan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Fragrances in Pakistan - Category analysis
KEY DATA FINDINGS
Rise of local brands in 2024
Shift in the competitive landscape
Many local brands sell through their own flagship stores and boutiques
Growth supported by rising disposable incomes, increased urbanisation, and the resumption of large-scale social gatherings
Growing premiumisation of fragrances
Innovation set to focus on fragrances inspired by local culture, eco-friendly packaging, and hybrid product formats
Beauty and Personal Care in Pakistan - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Fragrances
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fragrances research and analysis database.
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