Fragrance sales in Pakistan are expected to recover further over the course of the forecast period as rising disposable incomes, increased urbanisation, and the resumption of large-scale social gatherings stimulate demand. Affordable eau de toilettes are anticipated to support volume growth, while attars will benefit from renewed interest in heritage and natural beauty products.
A second key trend over the forecast period will be the growing premiumisation of fragrances among urban consumers. While mass and affordable products will dominate in terms of volume, a growing segment of middle- and upper-middle-class consumers will seek out longer-lasting, branded fragrances.
Innovation in fragrances over the forecast period is expected to focus on creating locally resonant scent profiles, eco-friendly packaging, and hybrid product formats. Brands are likely to introduce fragrances inspired by local culture, such as jasmine, oud, rose, and saffron blends, tailored to Pakistani scent preferences.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Fragrances industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!