PROSPECTS AND OPPORTUNITIES
Sustained interest in fragrances will be supported by innovation, advertising and growing user base
Fragrance is set to remain an integral part of personal grooming and self-expression for Austrian consumers throughout the forecast period, with continued interest in both premium and mass offerings. Sales are expected to be driven by a steady flow of new product launches and innovations, often accompanied by bold advertising campaigns featuring high-profile celebrities.
Premium fragrances will outperform mass offerings through pricing, exclusivity and niche appeal
Premium fragrances are expected to remain the primary engine of value growth over the forecast period, with more dynamic current value performance compared to mass alternatives. Several factors will underpin this trend, including the consistently higher average unit prices associated with premium brands, the prestige and exclusivity they convey, and the ongoing proliferation of high-end and niche offerings.
Product innovation, intense elixirs and refillable formats will shape future growth
Innovation will be central to the evolution of the fragrance category in Austria, as both multinational companies and niche players compete to capture consumer attention through novel formats, storytelling and sustainability. One of the most anticipated developments is the launch of new fragrances stemming from Coty Prestige’s collaboration with Swarovski, set to begin in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Fragrances industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fragrances in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fragrances in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Fragrances in Austria - Category analysis
KEY DATA FINDINGS
Diverse consumer tastes and mass fragrances supported steady growth in 2024
Coty maintained leadership through a diverse portfolio and brand innovation
Retailers enhanced physical and digital access to fragrance, fuelling category expansion
Sustained interest in fragrances will be supported by innovation, advertising and growing user base
Premium fragrances will outperform mass offerings through pricing, exclusivity and niche appeal
Product innovation, intense elixirs and refillable formats will shape future growth
Beauty and Personal Care in Austria - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Fragrances
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fragrances research and analysis database.
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