PROSPECTS AND OPPORTUNITIES
Minis set to drive trial of luxury fragrances among aspirational consumers
Miniature formats of luxury fragrances are expected to become one of the most significant growth levers for the Indian fragrances market over the forecast period. These formats provide an accessible entry point into global prestige brands at lower price points, enabling consumers in Tier 1 and Tier 2 cities to experience aspirational products without committing to high upfront costs.
Body mists set to remain the most dynamic format
Mass and premium body mists are expected to register the most dynamic growth within fragrances in the forecast period, driven by their greater affordability and suitability for everyday use. Body mists have gained traction among younger consumers, particularly students and young professionals, with these products representing an accessible step up from deodorants.
Layering-led formats and mix-your-own scents set to drive experimentation
Over the forecast period, innovation in fragrances in India is likely to shift toward formats that offer greater flexibility and personalisation. Instead of traditional single-scent products, brands are experimenting with modular structures where consumers can adapt the fragrance experience to different occasions or moods.
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Overview:
Understand the latest market trends and future growth opportunities for the Fragrances industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fragrances in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fragrances in India?
- Which are the leading brands in India?
- How are products distributed in India?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Fragrances in India - Category analysis
KEY DATA FINDINGS
Premium fragrances gain momentum in 2024 thanks to shift to daily usage
Skin care brands blur category lines, intensifying competition in fragrances
E-commerce and quick commerce emerge as key channels driving accessibility and impulse purchases
Minis set to drive trial of luxury fragrances among aspirational consumers
Body mists set to remain the most dynamic format
Layering-led formats and mix-your-own scents set to drive experimentation
Beauty and Personal Care in India - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Fragrances
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fragrances research and analysis database.
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