Fragrances will maintain positive sales over the forecast period, albeit with overall volume somewhat flat, and with value sales higher. New product launches will remain very important drivers of sales growth in fragrances, with innovations expected to revolve around the increased utilisation of technological tools, such as Artificial Intelligence (AI) to help consumers find their perfect scents, along with offering new developments in personalisation and customisation.
Mass body mists are expected to remain on-trend over the forecast period, as such products offer more affordable options to high-end perfumes, as well as being strongly promoted by social media trends. Whilst such products are not as long-lasting as premium fragrances, for example, there is a wide variety of brands and scents for consumers to choose from.
Retail e-commerce is expected to develop further over the forecast period, across beauty and personal care as a whole. It will thus become increasingly important for retailers of fragrances to enhance their omnichannel offers, so consumers can try out fragrances in-store and then access deals and discounts online.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
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