PROSPECTS AND OPPORTUNITIES
Mass fragrances is set to drive retail value growth, driven by both affordability and versatility
Sales of fragrances are expected to rise in 2025 and during the forecast period, driven by the strong loyalty of existing customers as well as the ability to attract new consumers. Brands that succeed in striking a balance between emotional resonance, product quality, and accessibility will be well positioned to capitalise on continued growth in the fragrance market.
Aligning fragrance launches with viral moments presents an opportunity for growth and innovation
Social media has become an increasingly powerful force in the fragrance market, particularly among younger consumers. Its popularity has helped drive fragrance sales by turning digital platforms into key channels for discovery and purchase.
Personalisation, technology and sustainability are set to shape product innovation
Innovation in fragrances is set to gain momentum across the forecast period, fuelled by growing consumer demand for personalisation, sustainability, and multi-sensory experiences. Brands are expected to increasingly embrace advanced technologies, including AI-assisted perfume development, biotechnology for sustainable ingredient sourcing, and immersive scent delivery systems that transcend traditional spray formats.
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Overview:
Understand the latest market trends and future growth opportunities for the Fragrances industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fragrances in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fragrances in Portugal?
- Which are the leading brands in Portugal?
- How are products distributed in Portugal?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Fragrances in Portugal - Category analysis
KEY DATA FINDINGS
Mass and premium fragrances both drive growth as polarisation shapes sales
Leading players lose share while Procter & Gamble and Laboratorios Neum Spain have a strong year
Beauty specialists led sales, although share is lost to supermarkets
Mass fragrances is set to drive retail value growth, driven by both affordability and versatility
Aligning fragrance launches with viral moments presents an opportunity for growth and innovation
Personalisation, technology and sustainability are set to shape product innovation
Beauty and Personal Care in Portugal - Industry Overview
Beauty and personal care in 2024: The big picture
Key trends in 2024
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Fragrances
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fragrances research and analysis database.
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