PROSPECTS AND OPPORTUNITIES
Premium fragrances to keep expanding in Mexico
Fragrances is projected to see dynamic growth over the forecast period, especially in the premium segment. The desire for status and recognition among Mexicans is a strong driver of sales of premium fragrances.
Premium scents without the price tag breathing new life into mass fragrances
As demand for premium fragrances continues to rise in Mexico, so does the popularity of imitations, or so-called dupes, particularly among younger consumers. These alternatives closely replicate the scent profiles of premium fragrances but come at a fraction of the cost.
The rise of Arabian fragrances
Arabian fragrances have gained notable popularity in the region, and Mexico is no exception, standing out for their olfactory richness and durability. Brands like Lattafa, Al Haramain, and Armaf offer products that reflect the sophistication of Eastern fragrances.
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Overview:
Understand the latest market trends and future growth opportunities for the Fragrances industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fragrances in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fragrances in Mexico?
- Which are the leading brands in Mexico?
- How are products distributed in Mexico?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Fragrances in Mexico - Category analysis
KEY DATA FINDINGS
Premium products flourishing in a strong year for fragrances
Jafra strengthens its brand image while Tommy Hilfiger benefits from new strategic alliance
Direct selling losing share to e-commerce
Premium fragrances to keep expanding in Mexico
Premium scents without the price tag breathing new life into mass fragrances
The rise of Arabian fragrances
Beauty and Personal Care in Mexico - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Fragrances
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fragrances research and analysis database.
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