PROSPECTS AND OPPORTUNITIES
Men’s options and niche brands are expected to drive growth for premium fragrances
Sales of fragrances in Greece are expected to continue rising in current value terms in 2025 and across the entire forecast period. Premium fragrances will remain the most dynamic segment, driven by evolving consumer behaviours.
Stagnation for mass fragrances expected as competition from affordable and premium goods rises
Mass fragrances are expected to face significant challenges in the forecast period. Sales of mass men’s fragrances will continue to decline in both volume and value terms.
Sustainability and rising prominence of online retailers will shape consumer habits
Sustainability and the rise of retail e-commerce, particularly influenced by the growing presence of Gen Z consumers, will intensify over the forecast period. The movement toward eco-conscious consumption will pressure manufacturers to accelerate the shift toward sustainable practices, including the adoption of refillable fragrance bottles and environmentally friendly packaging.
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Overview:
Understand the latest market trends and future growth opportunities for the Fragrances industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fragrances in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fragrances in Greece?
- Which are the leading brands in Greece?
- How are products distributed in Greece?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Fragrances in Greece - Category analysis
KEY DATA FINDINGS
Premium fragrances drives growth as mass products face challenges during inflation
GR Sarantis SA gains momentum, offering a mix of premium and mass market fragrances
Beauty specialists lead as consumers appreciate discovery new fragrances in person
Men’s options and niche brands are expected to drive growth for premium fragrances
Stagnation for mass fragrances expected as competition from affordable and premium goods rises
Sustainability and rising prominence of online retailers will shape consumer habits
Beauty and Personal Care in Greece - Industry Overview
Beauty and personal care in 2024: The big picture
Key Trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Fragrances
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fragrances research and analysis database.
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