PROSPECTS AND OPPORTUNITIES
Positive outlook for fragrances in the forecast period, despite potential for more value-conscious consumers
In terms of forecast period growth in the US, fragrances, and in particular premium fragrances, is expected to continue posting a strong performance, albeit slowing, due to a variety of factors. On the one hand, positive developments have been seen in consumers’ behaviour in the country, which should positively impact consumption, such as increasing fragrance usage rates amongst consumers in 2024 (Euromonitor International’s Voice of the Consumer: Beauty Survey, fielded June to July 2024).
Brand efforts to focus on exploring the emotional or functional benefits of fragrances
Over the forecast period, the wellness or mood-boosting positioning of fragrances is expected to support growth, and even amidst economic uncertainty consumers may continue prioritising the category as an avenue of self-care. In turn, players will continue exploring and innovating, in line with both the emotional and functional nature of fragrances.
Digital avenues will open doors to build engagement with consumers, but also contribute to a more competitive environment
With the impressive rise of retail e-commerce in the US in recent years, digital avenues for both shopping and consumer engagement will only gain relevance over the forecast period. The proliferation of TikTok is making it easier than ever to discover new fragrances and brands, with consumers having fragrance influencers to help guide their discovery process.
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Overview:
Understand the latest market trends and future growth opportunities for the Fragrances industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fragrances in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fragrances in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Fragrances in the US - Category analysis
KEY DATA FINDINGS
Ongoing adoption of fragrances in consumers’ beauty routine continues supporting growth in 2024
Body mists capture the attention of players and consumers across the price spectrum
While department stores struggle, attention is turned towards e-commerce
Positive outlook for fragrances in the forecast period, despite potential for more value-conscious consumers
Brand efforts to focus on exploring the emotional or functional benefits of fragrances
Digital avenues will open doors to build engagement with consumers, but also contribute to a more competitive environment
Beauty and Personal Care in the US - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Fragrances
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fragrances research and analysis database.
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