PROSPECTS AND OPPORTUNITIES
Premium women’s fragrances to record dynamic value growth
Fragrances is expected to record dynamic growth in both retail volume and value terms (at constant 2024 prices) in Chile over the forecast period. However, continuing the trend witnessed in previous years, there is also likely to be further development of complementary products.
Larger fragrance formats gain popularity amid promotions and seasonal discounts
Overall, demand for higher-priced fragrances is set to further rise in the coming years, targeting consumers who prefer to shop at department stores such as Falabella, Ripley, and París. In this context, the 200ml format is experiencing significant growth, in contrast to smaller sizes such as 30ml or 50ml.
Chilean consumers turn to Cyber Day events for discounts on premium fragrances
Chilean consumers tend to buy their favourite fragrances when they find the most competitive price from a particular distribution channel. In line with this trend, many are likely to remain patient and wait for specific buying occasions such as Cyber Day, which runs several times in Chile during the year, with the aim of finding the maximum possible discount on fragrances, especially as they are typically priced higher than other beauty and personal care products.
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Overview:
Understand the latest market trends and future growth opportunities for the Fragrances industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fragrances in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fragrances in Chile?
- Which are the leading brands in Chile?
- How are products distributed in Chile?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Fragrances in Chile - Category analysis
KEY DATA FINDINGS
Chilean fragrances sustains strong value growth, driven by premium segment
Distribuidora Puig Chile retains leadership with wide brand portfolio
Direct selling remains leading distribution channel in 2024
Premium women’s fragrances to record dynamic value growth
Larger fragrance formats gain popularity amid promotions and seasonal discounts
Chilean consumers turn to Cyber Day events for discounts on premium fragrances
Beauty and Personal Care in Chile - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Fragrances
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fragrances research and analysis database.
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