PROSPECTS AND OPPORTUNITIES
Further dynamic performance is anticipated for fragrances
Fragrances in the Philippines is expected to see dynamic growth in constant value terms (2024 prices) over the forecast period. The rising middle class population will fuel demand for mass and premium fragrances, whilst improved income levels among low-income groups will also support the mass segment.
Wider distribution of mass fragrances to support category development
Traditionally, fragrances have been purchased in the modern trade channels, led by department stores, beauty specialists, branded retail stores in shopping malls, as well as hypermarkets and supermarkets. Urbanisation in the Philippines will drive some change in the distribution mix over the forecast period.
Eau de parfum will remain a popular option due to its perceived ability to withstand humidity
Body sprays are likely to remain popular among price conscious shoppers in the Philippines. Products such as the Bath and Body Works’ Fine Fragrance Mist and the Victoria Secret line of body sprays are likely to retain their appeal with their affordability and large pack size representing good value in the eyes of many consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Fragrances industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fragrances in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fragrances in Philippines?
- Which are the leading brands in Philippines?
- How are products distributed in Philippines?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Fragrances in the Philippines - Category analysis
KEY DATA FINDINGS
Social lifestyles and affordable choices drive interest in fragrances
Middle and low-income consumers drive demand for mass fragrances
Store-based retailers are vital to fragrance brands
Further dynamic performance is anticipated for fragrances
Wider distribution of mass fragrances to support category development
Eau de parfum will remain a popular option due to its perceived ability to withstand humidity
Beauty and Personal Care in the Philippines - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Fragrances
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fragrances research and analysis database.
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