PROSPECTS AND OPPORTUNITIES
Brighter economic context will see further growth for fragrances in forecast period
The Danish economy is expected to continue improving over 2025 and subsequent years, with the National Bank of Denmark forecasting moderate inflation, steady GDP growth, rising real wages and growing private consumption. Strengthening consumer confidence, alongside these positive economic indicators, is set to drive further expansion in fragrances.
Smaller pack sizes to become more prevalent
Demand for smaller pack sizes is expected to increase, particularly in the early part of the forecast period, as some consumers look for ways to control their spending. Many shoppers are also growing more adventurous, becoming less brand-loyal and more willing to try new products.
Online sales keep on rising
E-commerce is forecast to remain the fastest growing channel over the next few years, as Danish consumers continue to value the convenience and lower prices associated with online shopping. Growing competition means online retailers can no longer rely solely on attractive pricing; fast shipping, easy returns and excellent customer service are becoming increasingly important.
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Overview:
Understand the latest market trends and future growth opportunities for the Fragrances industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fragrances in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fragrances in Denmark?
- Which are the leading brands in Denmark?
- How are products distributed in Denmark?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Fragrances in Denmark - Category analysis
KEY DATA FINDINGS
Premium products drive overall growth for fragrances in 2024
Coty leads with popular brands
Most fragrances bought through health and beauty specialists
Brighter economic context will see further growth for fragrances in forecast period
Smaller pack sizes to become more prevalent
Online sales keep on rising
Beauty and Personal Care in Denmark - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Fragrances
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fragrances research and analysis database.
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