PROSPECTS AND OPPORTUNITIES
The development of premium retailing and emergence of body mists to provide key growth drivers
Fragrances is projected to continue to see fast retail volume and value (constant 2024 prices) growth over the forecast period, supported by momentum for both mass and premium fragrances, as well as body mists. The opening of more high-end retailers of fragrances and standalone stores is boosting the presence of premium brands of fragrances, which appeal to the rising number of brand-conscious consumers in Malaysia.
Marketing and retail dynamics to boost fragrances in Malaysia
The ongoing return of inbound tourists will also boost the demand for fragrances in Malaysia during the forecast period. This is leading to dynamic development in the marketing and distribution of fragrances.
Sustainable products and packaging to move to the fore
Sustainability is predicted to become an increasingly important factor in fragrances, as in beauty and personal care in general, over the forecast period. Various initiatives are being implemented by retailers and manufacturers as they look to ramp up their sustainability claims.
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Overview:
Understand the latest market trends and future growth opportunities for the Fragrances industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fragrances in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fragrances in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Fragrances in Malaysia - Category analysis
KEY DATA FINDINGS
The category sees the fast emergence of body mists and affordability initiatives
L’Oréal leverages strong brands to maintain the leadership of a highly fragmented competitive landscape
Newly opened high-end outlets help department stores to stay ahead of the field
The development of premium retailing and emergence of body mists to provide key growth drivers
Marketing and retail dynamics to boost fragrances in Malaysia
Sustainable products and packaging to move to the fore
Beauty and Personal Care in Malaysia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Fragrances
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fragrances research and analysis database.
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