PROSPECTS AND OPPORTUNITIES
Mass fragrances to outperform premium offerings in an increasingly cost-conscious climate
Fragrance sales are expected to continue rising over the forecast period, with mass fragrances projected to outperform premium lines. As economic uncertainty persists, many consumers are expected to reprioritise spending, seeking out more affordable options that still allow for self-care and personal expression.
Fragrances increasingly used in corporate gifting and festive occasions
Retailers expect continued strong demand for fragrance sets and gifting options, particularly around key moments in the calendar such as year-end holidays and Women’s Day. While fragrance sales during these periods were previously driven by individuals purchasing gifts for loved ones, corporate gifting is playing a growing role in sustaining sales.
Masstige innovation offers aspirational alternatives in a value-driven market
As consumers become more selective and budget-conscious, innovation in the masstige segment is expected to accelerate. Many shoppers are trading down from high-end fragrances, but they are not willing to compromise entirely on image or experience.
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Overview:
Understand the latest market trends and future growth opportunities for the Fragrances industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fragrances in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fragrances in Morocco?
- Which are the leading brands in Morocco?
- How are products distributed in Morocco?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Fragrances in Morocco - Category analysis
KEY DATA FINDINGS
Daily fragrance use supported by wide availability and emotional appeal
L’Oréal Maroc retains its lead across mass and premium
Beauty specialists remain dominant, while e-commerce faces barriers
Mass fragrances to outperform premium offerings in an increasingly cost-conscious climate
Fragrances increasingly used in corporate gifting and festive occasions
Masstige innovation offers aspirational alternatives in a value-driven market
Beauty and Personal Care in Morocco - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Fragrances
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fragrances research and analysis database.
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