PROSPECTS AND OPPORTUNITIES
Increased popularity of higher-end mass products
Fragrances in Singapore is expected to see a solid retail value CAGR at constant 2024 prices in the forecast period, with this above the average for overall beauty and personal care. Although premium fragrances will continue to dominate, mass fragrances is expected to continue to see the strongest growth rate.
Continued emergence of premium unisex fragrances
Sales of unisex fragrances have been on the rise, particularly in the premium segment, and this is set to continue in the forecast period, reflecting broader shifts in cultural norms and consumer tastes. Many Singaporean consumers, especially younger demographics, appreciate scents that transcend traditional gender classifications.
Evolving innovation in experience and packaging
Mass and premium fragrance brands alike are recognising that their success hinges not only on the scent profile itself, but also on how customers interact with the product and the brand’s retail environment. Miniso’s “one-stop-shop” concept has been a noteworthy example, offering a casual, fun atmosphere which encourages consumers to explore fragrances in a low-pressure setting.
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Overview:
Understand the latest market trends and future growth opportunities for the Fragrances industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fragrances in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fragrances in Singapore?
- Which are the leading brands in Singapore?
- How are products distributed in Singapore?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Fragrances in Singapore - Category analysis
KEY DATA FINDINGS
Rise of value-driven purchases in mass fragrances
Fragmented nature of premium fragrances
Evolving distribution channels
Increased popularity of higher-end mass products
Continued emergence of premium unisex fragrances
Evolving innovation in experience and packaging
Beauty and Personal Care in Singapore - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Fragrances
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fragrances research and analysis database.
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