Fragrances will register further constant value growth over the forecast period. However, volume growth in premium fragrances will remain flat, while mass fragrances will only register marginal volume growth.
Consumers will continue to price sensitive, as the outlook for the economy is uncertain, due to a need for structural reform and high debt. A possible global trade war could also have a dampening effect.
Innovation will be limited over the forecast period, with price being the main driver of sales. The main trend will be the increasing proliferation of dupes, that is fragrances that closely resemble popular premium fragrances, but are sold at a significantly lower price.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
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