PROSPECTS AND OPPORTUNITIES
Higher volume growth for mass fragrances
Fragrances will register further constant value growth over the forecast period. However, volume growth in premium fragrances will remain flat, while mass fragrances will only register marginal volume growth.
Illegal trade remains significant
Consumers will continue to price sensitive, as the outlook for the economy is uncertain, due to a need for structural reform and high debt. A possible global trade war could also have a dampening effect.
Dupes continue to grow in popularity
Innovation will be limited over the forecast period, with price being the main driver of sales. The main trend will be the increasing proliferation of dupes, that is fragrances that closely resemble popular premium fragrances, but are sold at a significantly lower price.
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Overview:
Understand the latest market trends and future growth opportunities for the Fragrances industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fragrances in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fragrances in Tunisia?
- Which are the leading brands in Tunisia?
- How are products distributed in Tunisia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Fragrances in Tunisia - Category analysis
KEY DATA FINDINGS
Muted volume growth in 2024
Landscape remains highly fragmented
Beauty specialists continue to lead distribution
Higher volume growth for mass fragrances
Illegal trade remains significant
Dupes continue to grow in popularity
Beauty and Personal Care in Tunisia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Fragrances
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fragrances research and analysis database.
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