During the forecast period, fragrances is expected to see growth driven by an improvement in the economy and price stability. Economic growth will drive an increase in the middle-income population and the number of employed consumers, boosting purchasing power.
While premium fragrances is expected to outperform mass fragrances over the forecast period as the economy improves, mass fragrances is also expected to grow well. Mass fragrances appeals to the large population of consumers who wish to use fragrances but cannot afford premium brands on a regular basis.
Product innovation within fragrances is expected to move towards the development of novel scents, as consumers increasingly seek novelty. The development of customised and personalised products is also likely to appeal to consumers, as it has become a major theme across beauty and fashion, including in the apparel industry.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
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