PROSPECTS AND OPPORTUNITIES
Regulatory shifts and a faster-moving fragrance landscape
Brazil is expected to remain the world’s second-largest fragrance player over the next five years. From 2024 to 2029, the category is projected rise robustly in current value terms and is set to record the 13th-fastest increase globally.
Shifting income dynamics set to impact development in fragrances
Polarisation has taken several forms in recent years. During the pandemic, performance diverged between mass and premium; since 2023, intra-luxury polarisation has intensified alongside differing male and female purchase patterns one more loyalty-led, the other more experimentation-driven.
New retail avenues broaden access and experience
Beauty specialists is set to remain the second-largest fragrances distribution channel after direct selling, already representing around 30% of value in 2024. At the same time, channels that had been losing traction are testing fragrance once again.
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Overview:
Understand the latest market trends and future growth opportunities for the Fragrances industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fragrances in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fragrances in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Fragrances in Brazil - Category analysis
KEY DATA FINDINGS
Mass fragrances accelerates through body mists and the dupe-demic
Social media becomes the consumer lab as Arabian scents scale up
E-commerce widens reach with a more premium and masculine profile
Regulatory shifts and a faster-moving fragrance landscape
Shifting income dynamics set to impact development in fragrances
New retail avenues broaden access and experience
Beauty and Personal Care in Brazil - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Fragrances
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fragrances research and analysis database.
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