Competitive Landscape
L’Oréal’S Acquisition of Kering Beauté Strengthens Its Leadership through Premium Expansion
Fragrances in the UK remain moderately concentrated, with L’Oréal holding the leading position in 2025, reaching a share of 15%. L’Oréal has steadily increased its share from 12% in 2020, while Coty, the second largest player, has seen a consistent decline from 15% to 12% over the same period.
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Overview:
Understand the latest market trends and future growth opportunities for the Fragrances industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fragrances in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fragrances in United Kingdom?
- Which are the leading brands in United Kingdom?
- How are products distributed in United Kingdom?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Fragrances in the United Kingdom - Category analysis
Key Data Insights
Coty Leverages Cultural Storytelling to Boost Fragrance Demand
Coty Leverages Cultural Storytelling to Boost Fragrance Demand
Billie Eilish and Mass Brands Accelerate Clean Fragrance Innovation
The Perfume Shop’S Recycling Scheme Drives Sustainable Fragrance Adoption
Niche Brands to Drive Innovation as Consumers Seek Value
Premium Brands Capitalise on Personalisation and Sustainability
Hybrid Formats and Value Propositions Shape Buying Decisions
L’Oréal’S Acquisition of Kering Beauté Strengthens Its Leadership through Premium Expansion
Boots and Beauty Specialists Capture Loyalty with In-Store Expertise
E-Commerce Expands Reach with Personalisation and Digital Discovery
The Perfume Shop and Boots Shape Boutique-Led Discovery
Beauty and Personal Care in the United Kingdom - Industry Overview
Coty Leverages Storytelling to Boost Premium Fragrance Spending
Key Data Insights
Coty Leverages Storytelling to Boost Premium Fragrance Spending
Coola and Neutrogena Reshape Routines with Science and Wellness
Dyson and the Ordinary Drive Ingredient Transparency and Trust
Premium and Hybrid Brands to Secure Long-Term Consumer Loyalty
Fragrances Outpace Rivals as Premiumisation Drives Value Gains
Ingredient-Led Innovation and Global Brands Reshape Expectations
L’Oréal Expands Science-Led Brands as Procter & Gamble Loses Ground
Unilever and L’Oréal Use Acquisitions to Drive Premium Growth
Neutrogena and Dyson Advance Science-Led and Transparent Innovation
Kérastase and Medicube Blend Digital and Physical Retail to Drive Engagement
Medicube and Ai-Powered Recommendations Accelerate Digital Discovery
Country Reports Disclaimer
The following categories and subcategories are included:
Fragrances
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fragrances research and analysis database.
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