PROSPECTS AND OPPORTUNITIES
Affordable indulgence perception to boost body mists
Following a very strong increase in 2023, retail value (constant 2024 prices) sales are projected to drop in 2025, before seeing strong growth through the remainder of the review period. Mass fragrances lend themselves to day-to-day wear, while premium fragrances are seen as ideal for special occasions.
Players to move towards sustainable fragrances
Over the forecast period, sustainability is set to become a defining force in fragrances in Turkey, in line with global trends. Consumers are increasingly seeking eco-friendly fragrances made with natural ingredients and packaged in recyclable or refillable containers.
Innovation and social media marketing to add dynamism to the category
Further innovations in fragrances are anticipated over the forecast period, covering areas like scents, formulations and new packaging options that support sustainability initiatives. There is expected to be a stronger focus on younger generation consumers, who are likely to be most influenced by social media trends and influencer-led promotions.
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Overview:
Understand the latest market trends and future growth opportunities for the Fragrances industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fragrances in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fragrances in Turkey?
- Which are the leading brands in Turkey?
- How are products distributed in Turkey?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Fragrances in Turkey - Category analysis
KEY DATA FINDINGS
Body mists rides the demand for affordable, lightweight and versatile scents
Avon’s popular direct selling model pays dividends
Direct selling and beauty specialists cater to wide consumer preferences
Affordable indulgence perception to boost body mists
Players to move towards sustainable fragrances
Innovation and social media marketing to add dynamism to the category
Beauty and Personal Care in Turkey - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Fragrances
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fragrances research and analysis database.
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