There is a shift in fragrances with new scent profiles being introduced in South Africa. Emerging fragrances include local scents that draw on African botanicals, such as notes of Buchu, as well as international scents such as oud and cedar.
Counterfeit fragrances continue to pose a significant challenge to the growth of fragrances in South Africa and are expected to remain an issue in the forecast period. These fake perfumes offer an affordable alternative for consumers aspiring to own premium brands, but who are unable to justify the higher price of genuine products.
Despite ongoing economic pressures, a segment of South African consumers continue to seek out differentiated, luxurious, and niche fragrances. For this group, private blends and exclusive collections from brands like Tom Ford, Chanel, Dior, and Louis Vuitton remain highly desirable.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
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