PROSPECTS AND OPPORTUNITIES
Social media, scent innovation and mass body mists are set to support value growth
Fragrance sales are projected to rise over the forecast period; however, growth will be tempered by a shrinking consumer base. The ongoing demographic decline, driven by low birth rates and continued economic migration to more developed countries, is expected to remain a key constraint, limiting the long-term growth potential.
Gender neutrality and unisex scents are expected to be a rising trend in fragrances
The trend towards gender neutrality in fragrances is expected to intensify over the forecast period, with a growing number of consumers opting for unisex scents. The fragrance category will evolve towards offering a more diverse, sustainable, and personalised experience.
Sustainability and personalisation will be key trends driving growth in fragrances
Several innovation trends are expected to shape fragrances over the forecast period. Sustainability and environmental consciousness will continue to gain momentum over the next five years, as the industry further adopts eco-friendly practices.
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Overview:
Understand the latest market trends and future growth opportunities for the Fragrances industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fragrances in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fragrances in North Macedonia?
- Which are the leading brands in North Macedonia?
- How are products distributed in North Macedonia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Fragrances in North Macedonia - Category analysis
KEY DATA FINDINGS
Premium fragrances outperform mass options as consumers reach for long-lasting, quality scents
Coty Inc retains its lead, offering well-established international fragrance brands
Beauty specialists benefit from offering a wide variety of goods and knowledgeable staff
Social media, scent innovation and mass body mists are set to support value growth
Gender neutrality and unisex scents are expected to be a rising trend in fragrances
Sustainability and personalisation will be key trends driving growth in fragrances
Beauty and Personal Care in North Macedonia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Fragrances
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fragrances research and analysis database.
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