PROSPECTS AND OPPORTUNITIES
Social media continues to drive sales
Fragrances will register modest constant value growth over the forecast period, though volume growth will be marginal. Population decline, due to high levels of emigration, will continue to dampen volume sales.
Skinification of perfume over forecast period
Globally and also in Bosnia and Herzegovina, skin care is booming and is crossing lines into other beauty and personal care products. This also includes fragrances, with “skinification” referring to the trend of incorporating skin care focused ingredients and benefits into fragrance formulations.
Personalisation and sustainability other key trends
Growing personalisation and customisation of scents will gain traction over the forecast period, largely driven by small, bespoke players. AI and other advanced techniques will be used to develop perfumes, optimise the production process, and create tailored scent experiences for consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Fragrances industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Fragrances in Bosnia and Herzegovina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Fragrances in Bosnia and Herzegovina?
- Which are the leading brands in Bosnia and Herzegovina?
- How are products distributed in Bosnia and Herzegovina?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Fragrances in Bosnia and Herzegovina - Category analysis
KEY DATA FINDINGS
Premium fragrances perform strongly
Fragrances continues to be highly competitive
E-commerce increasingly important
Social media continues to drive sales
Skinification of perfume over forecast period
Personalisation and sustainability other key trends
Beauty and Personal Care in Bosnia and Herzegovina - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Fragrances
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Fragrances research and analysis database.
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