Competitive Landscape
Vinasoy Expands Innovation and Outreach to Reinforce Dominance
Plant-based dairy in Vietnam is highly concentrated, with Vietnam Soy Milk Co Ltd (Vinasoy) set to retain its commanding lead in 2026 with 65% value share, a marked increase from 58% in 2021. This expansion signals that the industry has become more consolidated over the last five years, as Vinasoy’s share has consistently risen while competitors have seen either marginal declines or only limited growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Plant-based Dairy industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Plant-based Dairy industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Plant-based Dairy in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Plant-based Dairy in Vietnam?
- Which are the leading brands in Plant-based Dairy in Vietnam?
- How are products distributed in Plant-based Dairy in Vietnam?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Plant-based Dairy?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Plant-Based Dairy in Vietnam - Category analysis
Key Data Insights
Plant-Based Dairy Summary
Transparent Health Claims and Taste Drive Consumer Loyalty
Vinasoy Redefines Children’S Nutrition with Functional Plant-Based Milk
Oatside Brings Barista-Grade Oat Milk to Family Tables
Vinasoy Set to Build Trust with Transparent Sourcing and Education
Players to Capture Urban Demand with High-Quality Functional Launches
Urbanisation and Income Growth to Accelerate the Functional Wellness Shift
Vinasoy Expands Innovation and Outreach to Reinforce Dominance
Supermarkets and Convenience Stores Attract Younger Urban Shoppers
Livestream Sales and Discounts Boost E-Commerce Competition
Packaging Innovation and Flavour Localisation Dictate New Product Development
Targeted Paediatric Nutrition and Family-Oriented Oat Milk Lead Recent Launches
Market Disruption and Competitive Acceleration Reshape the Industry Landscape
Dairy Products and Alternatives in Vietnam - Industry Overview
2026 Developments
Key Data Insights
Tourism and Health Trends Drive Steady Growth in Vietnamese Dairy Products and Alternatives
Pricing Pressures From Import Dependency Reshape Competitive Strategies in Vietnamese Dairy
Everyday Wellness Transforms Dairy into a Daily Nutrition Platform in Vietnam
Rising Wellness Consciousness and Tourism to Sustain Future Growth in Vietnam
Urban Migration and Retail Modernisation Set to Accelerate Shift to Convenience and Premiumisation
Rising Incomes and Evolving Tastes to Spur Innovation in Premium and Functional Foods
Vinamilk Sustains Lead with Premium Launches and Targeted Campaigns
Modern Retail Expansion and Innovative Collaborations Reshape Dairy Distribution in Vietnam
Retail E-Commerce Accelerates Growth through Livestreaming and Mega Sales
Clean Label Reformulation and Bite-Sized Formats Dictate New Product Development
Premium Cheese Snacks and Experiential Retail Concepts Lead Recent Launches
Strategic Partnerships and Portfolio Diversification Secure Long-Term Competitive Advantage
Country Reports Disclaimer
The following categories and subcategories are included:
Plant-based Dairy
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- Soy Drinks
- Other Plant-based Milk
- Plant-based Yoghurt
- Plant-based Cheese
Plant-based Dairy
This is the aggregation of plant-based milk, plant-based yoghurt and plant-based cheese. Please note that plant-based dairy products that are not milk, yoghurt or cheese are tracked under their core dairy categories (e.g. powder milk, margarine and spreads, coffee whiteners etc.)
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Plant-based Dairy research and analysis database.
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