Select Country Report
Norwegian Consumers Drive Premium Growth Amid Steady Economic Conditions
Beauty and personal care in Norway demonstrated a robust yet measured expansion in 2025, underpinned by a stable economic backdrop with positive real GDP growth and a gradually expanding consumer base. The category’s growth was notably sustained by premiumisation and lifestyle-driven consumption, as consumers prioritised products that align with efficacy, ingredient transparency and personal identity. Despite maturity and volume growth moderation, the market remains attractive due to consumers’ willingness to trade up to clinically positioned formulations at accessible price points, particularly in skin care, sun care and hair care. The ageing demographic and heightened health awareness fuel demand for anti-ageing and barrier-repair products, while younger consumers' engagement via social media drives growth in self-tanning, colour cosmetics and fragrances, fostering fragmentation via the increasing prominence niche brands. To succeed, brands must integrate lifestyle positioning, ingredient-led innovation and omnichannel digital engagement, leveraging influencer partnerships and seamless retail experiences across specialist and pharmacy channels. Furthermore, navigating competitive pressures from discounters and mass premiumisation requires a balanced strategy, combining accessibility with clear functional or emotional relevance. The digital consumer journey, supported by viral ingredient trends and social media visibility, remains pivotal for discovery and loyalty, making investment in e-commerce and community-driven marketing indispensable for future growth.
USD 2,750
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Norway?
- Which are the leading brands in Norway?
- How are products distributed in Norway?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Norway
Norwegian Consumers Drive Premium Growth Amid Steady Economic Conditions
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Norwegian Consumers Drive Premium Growth Amid Steady Economic Conditions
Sales in Biggest Category Skin Care Driven by Ingredient-Led and Wellness Trends
Brands Leverage Lifestyle and Digital Engagement to Capture Consumer Loyalty
Chart 2 Glöd Sophie Elise Self Tan Express Strengthens Lifestyle-Driven Beauty
Chart 3 Value Sales 2020-2030
Chart 4 Volume Sales 2020-2030
Chart 5 Value Sales by Category 2025
Norwegian Consumers to Drive Premium and Pharmacy Growth through Value-Focused Choices
Skin Care Will Continue to Be the Leading Category in Value Terms
Brands to Leverage Omnichannel and Influencer Strategies to Capture Evolving Consumer Loyalty
Chart 6 Forecast Value Sales 2020-2030
Chart 7 Forecast Value Sales by Category 2025-2030
L’Oréal and Orkla Strengthen Their Positions through Broad Portfolios and Innovation
Sustainability and Omnichannel Strategies Strengthen Brand Loyalty
Chart 8 Jordan Green Clean Targets Sustainable Oral Care
Fragmentation and Innovation Drive Competitive Dynamics and Growth Opportunities
Chart 9 Elvital Glycolic Gloss Wins Nca 2025
Chart 10 Company Shares 2025
Chart 11 Brand Shares 2025
Specialist Sustain Their Dominance Amid Shifting Shares
Retail E-Commerce Continues Growing, Driven by Its Convenience and Omnichannel Operations
Discounters and Omnichannel Specialists Reshaping Retail Landscape in 2026
Chart 12 Market Insights for Beauty and Personal Care
Chart 13 Retail Channels 2020-2025
Chart 14 Economic Context for Beauty and Personal Care
Chart 15 Real Gdp Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Beauty and Personal Care
Chart 18 Population 2020-2030
Chart 19 Consumer Expenditure 2020-2030
Chart 20 Population by Generation 2025
Baby and Child-Specific Products in Norway
Key Data Insights
Value Growth Driven by Pricing Amid Demographic Constraints That Limit Volume Expansion
Value Growth Driven by Pricing Amid Demographic Constraints That Limit Volume Expansion
Chart 21 Retailers Prioritise Core Baby and Child-Specific Products
Baby Wipes the Biggest Category
Norwegian Retailers Balance Trust and Simplicity Amid Regulatory and Demographic Pressures
Chart 22 Dermica Strengthens Its Position through Pharmacy-Led Trust
Chart 23 Value Sales 2020-2030
Chart 24 Volume Sales 2020-2030
Chart 25 Value Sales by Category 2025
Norwegian Demographic Constraints to Steer Steady Value Growth
Baby Wipes Will Be the Biggest Category, Sun Care Will See Premium Growth
Trust and Functional Innovation to Shape Cautious Category Evolution
Chart 26 Forecast Value Sales 2020-2030
Chart 27 Forecast Value Sales by Category 2025-2030
Pharmacy-Led Brands and Private Label Lines Steadily Reshaping Competitive Dynamics
Leading Brands Sustain Their Positions through Trust, Certification and Pricing Strategies
Chart 28 Company Shares 2025
Chart 29 Brand Shares 2025
Grocery Retailers Lead While Pharmacies and Online Channels Expand Share
Online Pharmacy Platforms Drive E-Commerce Growth with Trusted Essentials
Trust, Transparency and Convenience Shape Retail Strategies and Innovation
Chart 30 Retail Channels 2020-2025
Chart 31 Economic Context for Baby and Child-Specific Products
Chart 32 Real Gdp Growth 2020-2030
Chart 33 Inflation 2020-2030
Chart 34 Consumer Context for Baby and Child-Specific Products
Chart 35 Population 2020-2030
Chart 36 Consumer Expenditure 2020-2030
Chart 37 Population by Generation 2025
Bath and Shower in Norway
Key Data Insights
Norwegian Consumers Balance Premiumisation and Price Consciousness Amid Mature Demand
Norwegian Consumers Balance Premiumisation and Price Consciousness Amid Mature Demand
Premium and Refillable Products Drive Bar Soap Decline and Intimate Hygiene Growth
Chart 38 Dr Greve Expands Intimate Care through Life-Stage Positioning
Orkla’S Dr Greve Phases and Klar Lead Lifestyle and Sustainability Trends
Chart 39 Klar Strengthens Refill-Led Growth in Liquid Soap
Chart 40 Value Sales 2020-2030
Chart 41 Volume Sales 2020-2030
Chart 42 Value Sales by Category 2025
Norwegian Consumers to Balance Value Growth with Pragmatic Premiumisation
Premium Segments and Intimate Hygiene to Drive Value Growth
Brands to Leverage Sustainability and Skin Care Innovation to Capture Discerning Consumers
Chart 43 Forecast Value Sales 2020-2030
Chart 44 Forecast Value Sales by Category 2025-2030
Leading Companies Consolidate Positions Amid Rising Multifaceted Competition
Strategic Innovation and Premiumisation Unlock Growth Opportunities across Categories
Chart 45 Company Shares 2025
Chart 46 Brand Shares 2025
Grocery Retailers Lead as E-Commerce Gains Pace among Premium Buyers
Premiumisation and Sustainability Shape Channel Evolution and Product Demand
E-Commerce Expands with Premium and Specialised Products Amid Steady Offline Demand
Chart 47 Retail Channels 2020-2025
Chart 48 Economic Context for Bath and Shower
Chart 49 Real Gdp Growth 2020-2030
Chart 50 Inflation 2020-2030
Chart 51 Consumer Context for Bath and Shower
Chart 52 Population 2020-2030
Chart 53 Consumer Expenditure 2020-2030
Chart 54 Population by Generation 2025
Colour Cosmetics in Norway
Key Data Insights
Digital Influence Drives Brand Desirability and Market Fragmentation
Digital Influence Drives Brand Desirability and Market Fragmentation
Affordable Premium Brands Lead Value with Hybrid Skin Care-Make-Up Innovation
Chart 55 Hybrid Serum Foundation Gains Traction in Norway
E.L.F. and Kicks Harness Digital Engagement to Accelerate Growth
Chart 56 E.L.F. Expands Presence in Norway
Chart 57 Value Sales 2020-2030
Chart 58 Volume Sales 2020-2030
Chart 59 Value Sales by Category 2025
Younger Consumers to Drive Dynamic Brand Shifts and Moderate Growth
Brands to Leverage Hybrid Skin Care Innovation and Digital Engagement for Growth
Chart 60 Forecast Value Sales 2020-2030
Chart 61 Forecast Value Sales by Category 2025-2030
Leading Brands Leverage Consistent Availability and Digital Engagement to Maintain Their Positions
Distribution Shifts and Digital Trends Reshape Competition and Create Growth Opportunities
Chart 62 Company Shares 2025
Chart 63 Brand Shares 2025
Beauty Specialists Lead Offline Sales as Omnichannel Retail Reshapes Access
Retail E-Commerce Surges as Digital-First Players Transform Shopping Habits
Digital-First Retailers Expand Physical Presence to Deepen Consumer Engagement
Chart 64 Retail Channels 2020-2025
Chart 65 Economic Context for Colour Cosmetics
Chart 66 Real Gdp Growth 2020-2030
Chart 67 Inflation 2020-2030
Chart 68 Consumer Context for Colour Cosmetics
Chart 69 Population 2020-2030
Chart 70 Consumer Expenditure 2020-2030
Chart 71 Population by Generation 2025
Deodorants in Norway
Key Data Insights
Value Growth Driven by Premium Fragrances Amid Cautious Spending
Value Growth Driven by Premium Fragrances Amid Cautious Spending
Deodorant Roll-Ons Dominate Value with Premium Positioning and Steady Volumes
Klars' Refillable Roll-On Exemplifies Sustainability Shaping Consumer Choices
Chart 72 Klars' Refillable Roll-On Deodorant System
Chart 73 Value Sales 2020-2030
Chart 74 Volume Sales 2020-2030
Chart 75 Value Sales by Category 2025
Value Growth Will Be Driven by Pricing and Channel Dynamics Amid Limited Volume Expansion
Deodorant Roll-Ons Will Maintain Their Dominance While Sticks Will Lead Premium Growth
Chart 76 Fragrance-Led Deodorants to Support Value Growth
Sensitive-Skin Focus and Sustainability Innovations to Reshape Consumer Choices and Business Models
Chart 77 Forecast Value Sales 2020-2030
Chart 78 Forecast Value Sales by Category 2025-2030
Orkla's Effective Distribution Helps Maintain the Leading Position
Sustainability Innovation and Sensitive-Skin Focus Open Growth Avenues
Chart 79 Company Shares 2025
Chart 80 Brand Shares 2025
Health and Beauty Specialists Lead
Price Competition and Sensitive-Skin Trends Shape Retail Dynamics
Retail E-Commerce Expands with Premium and Specialist Product Focus
Chart 81 Retail Channels 2020-2025
Chart 82 Economic Context for Deodorants
Chart 83 Real Gdp Growth 2020-2030
Chart 84 Inflation 2020-2030
Chart 85 Consumer Context for Deodorants
Chart 86 Population 2020-2030
Chart 87 Consumer Expenditure 2020-2030
Chart 88 Population by Generation 2025
Depilatories in Norway
Key Data Insights
Digital-First Brands Challenge Legacy Players to Capture Growth
Digital-First Brands Challenge Legacy Players to Capture Growth
Razors and Blades Most Dynamic
Chart 89 Estrid Launches Ruby Collection to Strengthen Digital-First Positioning
Estrid’S Digital Engagement and Lyko’S Refill Strategy Reshape Consumer Choice
Chart 90 Lyko Expands Private Label Razor Range with Refill Focus
Chart 91 Value Sales 2020-2030
Chart 92 Volume Sales 2020-2030
Chart 93 Value Sales by Category 2025
Mature Category Growth Will Be Driven by Pricing and Share Shifts
Razors and Blades Will Remain the Biggest and Most Dynamic Category
Digital Engagement and Sustainability to Shape Competitive Dynamics
Chart 94 Forecast Value Sales 2020-2030
Chart 95 Forecast Value Sales by Category 2025-2030
Estrid Studios Drives Share Gains as Legacy Brands Try to Defend Their Positions Amid Retail Challenges
Digital-First Refill Models and Retail Innovation Open Growth Avenues for New Entrants
Chart 96 Company Shares 2025
Chart 97 Brand Shares 2025
Grocery Retailers Continue to Lead Despite Ongoing Share Erosion
Retail E-Commerce Expands Rapidly, Driven by Digital-First Brands and Convenience
Discount Retailers and Digital Innovators Reshape Competition and Consumer Choice
Chart 98 Retail Channels 2020-2025
Chart 99 Economic Context for Depilatories
Chart 100 Real Gdp Growth 2020-2030
Chart 101 Inflation 2020-2030
Chart 102 Consumer Context for Depilatories
Chart 103 Population 2020-2030
Chart 104 Consumer Expenditure 2020-2030
Chart 105 Population by Generation 2025
Fragrances in Norway
Key Data Insights
Celebrity Endorsements and Omnichannel Retail Drive Diverse Fragrance Demand
Celebrity Endorsements and Omnichannel Retail Drive Diverse Fragrance Demand
Premium Prestige Fragrances Lead through Gifting and Exclusivity Appeal
Chart 106 Sabrina Carpenter Boosts Mass Fragrances and Body Mists
Specialist Retailers and Refill Innovations Enhance Sustainability Messaging and Engagement
Chart 107 Vita Promotes Refillable Perfumes as Sustainable Alternatives
Chart 108 Value Sales 2020-2030
Chart 109 Volume Sales 2020-2030
Chart 110 Value Sales by Category 2025
Younger Consumers to Fuel Multiscent Purchasing and Sustained Growth
Premium Fragrances Will Continue to Dominate Value
Omnichannel Retail and Sustainability Innovations Will Reshape Consumer Engagement
Chart 111 Forecast Value Sales 2020-2030
Chart 112 Forecast Value Sales by Category 2025-2030
Scandinavian Cosmetics Reclaims Market Share, Reshaping Distribution Dynamics
Portfolio Shifts and Retailer Partnerships Create Growth Opportunities for Niche Players
Chart 113 Company Shares 2025
Chart 114 Brand Shares 2025
Specialist Retailers Lead Sales, but E-Commerce Continues to Grow
Omnichannel Strategies and Social Media Drive Retail Innovation and Competition
Retail E-Commerce Expands Share with Omnichannel Support and Product Diversity
Chart 115 Retail Channels 2020-2025
Chart 116 Economic Context for Fragrances
Chart 117 Real Gdp Growth 2020-2030
Chart 118 Inflation 2020-2030
Chart 119 Consumer Context for Fragrances
Chart 120 Population 2020-2030
Chart 121 Consumer Expenditure 2020-2030
Chart 122 Population by Generation 2025
Hair Care in Norway
Key Data Insights
Norwegian Consumers Drive Premium Growth with Treatment-Led Routines
Chart 123 Key Industry Trends for Hair Care
Norwegian Consumers Drive Premium Growth with Treatment-Led Routines
Chart 124 Elvital Glycolic Gloss Wins Nca 2025
Salon Professional Hair Care Expands Mainstream Reach with Omnichannel Presence
Chart 125 Kérastase Première's Science-Led Hair Repair
Olaplex Leverages Digital Trends to Broaden Treatment-Led Hair Care Adoption
Chart 126 Olaplex Strengthens At-Home Treatment Routines
Chart 127 Value Sales 2020-2030
Chart 128 Volume Sales 2020-2030
Chart 129 Value Sales by Category 2025
Norwegian Consumers to Embrace Premium Treatment Routines, Driving Value Growth
Salon Professional Hair Care to Continue Expanding with Broad Retail and E-Commerce Reach
Chart 130 Market Insight for Hair Care
Ingredient Innovation and Digital Engagement to Reshape Brand Strategies and Consumer Experience
Chart 131 Forecast Value Sales 2020-2030
Chart 132 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Maintain Stable Shares Amid Incremental Competition Shifts
Expanding Omnichannel Presence and Premium Treatments Create Growth Opportunities
Chart 133 Company Shares 2025
Chart 134 Brand Shares 2025
Beauty Specialists and E-Commerce Gaining Share
Retail E-Commerce Expands with Broad Product Range and Digital Discovery Driving Growth
Normal’S Price-Led Strategy and Professional Brands Drive Retail Innovation and Growth
Chart 135 Retail Channels 2020-2025
Chart 136 Economic Context for Hair Care
Chart 137 Real Gdp Growth 2020-2030
Chart 138 Inflation 2020-2030
Chart 139 Consumer Context for Hair Care
Chart 140 Population 2020-2030
Chart 141 Consumer Expenditure 2020-2030
Chart 142 Population by Generation 2025
Men's Grooming in Norway
Key Data Insights
Steady Growth Reflects Mature, Functional Market with Niche Premium Demand
Steady Growth Reflects Mature, Functional Market with Niche Premium Demand
Men’S Fragances Most Dynamic
Rituals Advances Dual Strategy Blending Men’S Grooming with Lifestyle Beauty
Chart 143 Rituals Balancing Men-Specific and Gender-Neutral Grooming
Chart 144 Value Sales 2020-2030
Chart 145 Volume Sales 2020-2030
Chart 146 Value Sales by Category 2025
Men’S Fragrances to Expand Premium Appeal
Norwegian Men to Embrace Unisex Simplicity While Valuing Multifunctionality
Brands Prioritise Functional Innovation and Routine Building to Sustain Growth
Chart 147 Forecast Value Sales 2020-2030
Chart 148 Forecast Value Sales by Category 2025-2030
Leading Multinationals Sustain Their Positions Amid Incremental Share Shifts
Incremental Innovation and Stable Competitive Dynamics Offer Focused Growth Opportunities
Chart 149 Company Shares 2025
Chart 150 Brand Shares 2025
Beauty Specialists Lead, E-Commerce Makes Further Gains
Incremental Digital Adoption and Discount Expansion Shape Retail Dynamics
Chart 151 Barbershop.No Strengthens Digital Grooming Education
E-Commerce Expands Niche Sales
Chart 152 Retail Channels 2020-2025
Chart 153 Economic Context for Men's Grooming
Chart 154 Real Gdp Growth 2020-2030
Chart 155 Inflation 2020-2030
Chart 156 Consumer Context for Men's Grooming
Chart 157 Population 2020-2030
Chart 158 Consumer Expenditure 2020-2030
Chart 159 Population by Generation 2025
Oral Care in Norway
Key Data Insights
Electric Toothbrush Innovation Drives Premium Value Growth Amid Mature Demand
Electric Toothbrush Innovation Drives Premium Value Growth Amid Mature Demand
Toothpaste the Biggest Category, Electric Toothbrushes the Most Dynamic
Oral-B Io10 and Jordan Green Clean Exemplify Innovation and Sustainability Driving Consumer Trust
Chart 160 Oral-B Io10 Drives Premium Trade-Up in Oral Care
Chart 161 Value Sales 2020-2030
Chart 162 Volume Sales 2020-2030
Chart 163 Value Sales by Category 2025
Electric Toothbrush Innovation Expected to Drive Sustained Premium Growth and Category Evolution
Toothpaste Will Remain the Biggest Category, Electric Toothbrushes the Most Dynamic
Innovation, Premiumisation and Sustainability Will Reshape Oral Care Business Dynamics
Chart 164 Forecast Value Sales 2020-2030
Chart 165 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Leverage Brand Strength to Maintain Their Leading Shares
Incremental Share Shifts Driven by Promotional Strategies and Innovation Opportunities
Chart 166 Jordan Green Clean Expands Sustainable Oral Care Portfolio
Chart 167 Company Shares 2025
Chart 168 Brand Shares 2025
Grocery Retailers Continue to Lead, but Are Losing Share
Premium Innovation and Sustainability Shape Retail Competition
Retail E-Commerce Grows as Premium Oral Care Attracts Tech-Savvy Consumers
Chart 169 Retail Channels 2020-2025
Chart 170 Economic Context for Oral Care
Chart 171 Real Gdp Growth 2020-2030
Chart 172 Inflation 2020-2030
Chart 173 Consumer Context for Oral Care
Chart 174 Population 2020-2030
Chart 175 Consumer Expenditure 2020-2030
Chart 176 Population by Generation 2025
Skin Care in Norway
Key Data Insights
Steady Growth Driven by Functional Skin Health and Science-Led Brands
Chart 177 Key Industry Trends for Skin Care
Steady Growth Driven by Functional Skin Health and Science-Led Brands
Body Care Leads Value with Resilience Amid Shifting Consumer Priorities
Chart 178 Hero Mighty Patch Drives K-Beauty Format Mainstream
Hero Cosmetics and Skinceuticals Exemplify Asia Influence and Longevity Focus
Chart 179 Skinceuticals P-Tiox Strengthens Clinical Anti-Ageing Focus
Chart 180 Value Sales 2020-2030
Chart 181 Volume Sales 2020-2030
Chart 182 Value Sales by Category 2025
Norwegian Consumers to Drive Steady Growth with Targeted Treatments and Hydration
Brands Adopting Asian Beauty Innovation and Science-Led Claims to Capture Consumer Interest
Chart 183 Market Insight for Skin Care
Premiumisation and Multifunctionality to Drive Value Growth Amid Mature Consumer Preferences
Chart 184 Forecast Value Sales 2020-2030
Chart 185 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Maintain Their Positions through Portfolio Breadth and Premium Focus
Premiumisation and Science-Led Innovation Create Strategic Growth Opportunities
Hero Cosmetics and Skinceuticals Drive Innovation through Targeted and Clinical Solutions
Chart 186 E.L.F. Bronzing Drops
Chart 187 Company Shares 2025
Chart 188 Brand Shares 2025
Kicks and Fredrik & Louisa Lead with Omnichannel Strength
Omnichannel and Pharmacy Focus Reshaping Retail Dynamics
Retail E-Commerce Expands via Omnichannel Operators and Premium Appeal
Chart 189 Retail Channels 2020-2025
Chart 190 Economic Context for Skin Care
Chart 191 Real Gdp Growth 2020-2030
Chart 192 Inflation 2020-2030
Chart 193 Consumer Context for Skin Care
Chart 194 Population 2020-2030
Chart 195 Consumer Expenditure 2020-2030
Chart 196 Population by Generation 2025
Sun Care in Norway
Key Data Insights
Norwegian Consumers Embrace Year-Round Tanning Amid Stable Summer Conditions
Norwegian Consumers Embrace Year-Round Tanning Amid Stable Summer Conditions
Adult Sun Care Leads Sales as Self-Tanning Shifts to Lifestyle Positioning
Chart 197 Glöd Self Tan Express Strengthens Lifestyle-Led Tanning Trend
Cosmica and Glöd Drive Trust and Lifestyle Trends Shaping Sun Care Growth
Chart 198 Cosmica Expands Pharmacy-Led Sun Care
Chart 199 Value Sales 2020-2030
Chart 200 Volume Sales 2020-2030
Chart 201 Value Sales by Category 2025
Norwegian Consumers to Drive Steady Growth with Rising Purchasing Power
Adult Sun Care Will Dominate Sales, While Self-Tanning Continues Evolving into a Year-Round Ritual
Multifunctionality and Sustainability to Reshape Product Innovation and Consumer Expectations
Chart 202 Forecast Value Sales 2020-2030
Chart 203 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Maintain Their Positions as Sun Care Concentration Remains Stable
Pharmacy-Led Brands and Self-Tanning Innovation Fuel Growth Opportunities
Chart 204 Company Shares 2025
Chart 205 Brand Shares 2025
Pharmacies Lead Sun Care Sales, While E-Commerce Sees the Fastest Growth
Beauty Specialists and Selective Retail Capitalise on Self-Tanning Lifestyle Trends
Online Pharmacy Platforms Enhance E-Commerce Growth Amid Evolving Consumer Habits
Chart 206 Retail Channels 2020-2025
Chart 207 Economic Context for Sun Care
Chart 208 Real Gdp Growth 2020-2030
Chart 209 Inflation 2020-2030
Chart 210 Consumer Context for Sun Care
Chart 211 Population 2020-2030
Chart 212 Consumer Expenditure 2020-2030
Chart 213 Population by Generation 2025
Premium Beauty and Personal Care in Norway
Key Data Insights
Norwegian Consumers Drive Premium Growth Amid Steady Economic Conditions
Norwegian Consumers Drive Premium Growth Amid Steady Economic Conditions
Premium Bath and Shower Sees Strong Growth over the Review Period
Kicks Strengthens Omnichannel Approach to Enhance Digital Consumer Journey
Chart 214 Kicks Launches New Identity to Strengthen Omnichannel Beauty Experience
Chart 215 Value Sales 2020-2030
Chart 216 Value Sales by Category 2025
Norwegian Consumers to Drive Sustained Premium Growth through Quality and Exclusivity
Premium Bath and Shower Will Lead Value Growth, Boosted by Innovative Self-Care Experiences
Brands to Leverage Innovation, Niche Expansion and Omnichannel Operations to Secure Loyalty and Equity
Chart 217 Forecast Value Sales 2020-2030
Chart 218 Forecast Value Sales by Category 2025-2030
Leading Companies Expand Portfolios While Market Fragmentation Rises
Consumer Trading Shapes Growth between Super-Premium and Affordable Premium
Chart 219 Company Shares 2025
Chart 220 Brand Shares 2025
Omnishopper Behaviour and Specialist Stores Shape Premium Purchasing Journeys
Chart 221 Economic Context for Premium Beauty and Personal Care
Chart 222 Real Gdp Growth 2020-2030
Chart 223 Inflation 2020-2030
Chart 224 Consumer Context for Premium Beauty and Personal Care
Chart 225 Population 2020-2030
Chart 226 Consumer Expenditure 2020-2030
Chart 227 Population by Generation 2025
Mass Beauty and Personal Care in Norway
Key Data Insights
Mass Beauty and Personal Care Sustains Steady Growth Amid Economic Caution
Mass Beauty and Personal Care Sustains Steady Growth Amid Economic Caution
Mass Skin Care Leads Value Sales, with Fragrances Most Dynamic
E.L.F. Leverages Social Media to Amplify Brand-Driven Growth in Colour Cosmetics
Chart 228 E.L.F. Expands Its Presence in Norway
Chart 229 Value Sales 2020-2030
Chart 230 Value Sales by Category 2025
Pharmacy Brands to Drive Innovation and Growth Amid Pricing Pressures
Mass Skin Care Leads Value Growth Driven by Functional Pharmacy Brands
Social Media and Retail Innovation to Reshape Consumer Engagement and Competition
Chart 231 Forecast Value Sales 2020-2030
Chart 232 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Their Positions through Innovation and Retail Partnerships
Private Label and Functional Differentiation Drive Competitive Advantage and Consumer Loyalty
Chart 233 Company Shares 2025
Chart 234 Brand Shares 2025
Digital Engagement and Omnichannel Strategies Shaping Retail Innovation and Consumer Loyalty
Chart 235 Economic Context for Mass Beauty and Personal Care
Chart 236 Real Gdp Growth 2020-2030
Chart 237 Inflation 2020-2030
Chart 238 Consumer Context for Mass Beauty and Personal Care
Chart 239 Population 2020-2030
Chart 240 Consumer Expenditure 2020-2030
Chart 241 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
-
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
-
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
-
- Intimate Washes
- Intimate Wipes
- Liquid Soap
-
-
-
- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
-
- Premium Eye Shadow
- Mass Eye Shadow
-
- Premium Mascara
- Mass Mascara
-
- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
-
-
-
- Premium BB/CC Creams
- Mass BB/CC Creams
-
- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
-
- Premium Foundation/Concealer
- Mass Foundation/Concealer
-
- Premium Powder
- Mass Powder
-
- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
-
-
-
- Premium Lip Gloss
- Mass Lip Gloss
-
- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
-
- Premium Lipstick
- Mass Lipstick
-
- Premium Other Lip Products
- Mass Other Lip Products
-
-
-
- Premium Nail Polish
- Mass Nail Polish
-
- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
-
- Premium Polish Remover
- Mass Polish Remover
-
- Premium Other Nail Products
- Mass Other Nail Products
-
-
- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
-
-
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
-
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
-
-
- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
-
-
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
-
- Medicated Shampoos
- Standard Shampoos
- Styling Agents
-
-
- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
-
-
- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
-
- Premium Men's Deodorants
- Mass Men's Deodorants
-
- Premium Men's Hair Care
- Mass Men's Hair Care
-
- Premium Men's Skin Care
- Mass Men's Skin Care
-
-
- Premium Men's Fragrances
- Mass Men's Fragrances
-
-
- Dental Floss
-
- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
-
- Manual Toothbrushes
-
-
- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
-
- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
-
- Toothpaste
- Oral Care Excl Power Toothbrushes
-
-
-
- Premium Firming Body Care
- Mass Firming Body Care
-
- Premium General Purpose Body Care
- Mass General Purpose Body Care
-
-
-
- Premium Acne Treatments
- Mass Acne Treatments
-
- Premium Face Masks
- Mass Face Masks
-
-
- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
-
- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
-
-
-
- Premium Basic Moisturisers
- Mass Basic Moisturisers
-
- Premium Anti-Agers
- Mass Anti-Agers
-
-
- Premium Lip Care
- Mass Lip Care
-
- Premium Toners
- Mass Toners
-
-
- Premium Hand Care
- Mass Hand Care
-
- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
-
-
-
-
- Premium Aftersun
- Mass Aftersun
-
- Premium Self-Tanning
- Mass Self-Tanning
-
- Premium Sun Protection
- Mass Sun Protection
-
- Baby and Child-specific Sun Care
-
-
- Premium Baby and Child-specific Products
- Premium Bath and Shower
-
-
- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
-
- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
-
- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
-
- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
-
- Premium Deodorants
-
- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
-
-
- Premium Firming Body Care
- Premium General Purpose Body Care
-
- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
-
- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
-
-
- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
-
- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
-
- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
-
- Mass Baby and Child-specific Products
- Mass Bath and Shower
-
-
- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
-
- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
-
- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
-
- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
-
- Mass Deodorants
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
-
-
- Mass Firming Body Care
- Mass General Purpose Body Care
-
- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
-
- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
-
-
- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
-
- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
-
- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Beauty and Personal Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!