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Rising Incomes and Informed Consumers Drive Value Growth and Premiumisation
Beauty and personal care in Poland outperformed many regional peers with value sales growth of 7% in current terms in 2025, supported by rising disposable incomes and a stable economic environment. The market attracts consumers through a unique balance of selective premiumisation and strong price sensitivity, where investment in premium skin care and dermocosmetics coexists with loyalty to affordable basics. Increasing consumer sophistication, reflected in advanced ingredient literacy and personalised regimen development using AI tools, drives demand for clinically validated products and expert guidance. The competitive landscape is characterised by the leadership of multinational players like L’Oréal Polska Sp zoo alongside agile local brands and rapidly expanding Korean entrants, intensifying innovation and elevating consumer expectations. Retail strategies that blend physical specialist expertise with expanding e-commerce and innovative experiential concepts effectively engage consumers. Brands focusing on hybrid formulations that merge efficacy with lifestyle appeal, combined with strong storytelling and digital advisory services, are best positioned to capture growth in a market where convenience, trust, and emotional connection underpin purchasing decisions.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Poland?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Poland
Rising Incomes and Informed Consumers Drive Value Growth and Premiumisation
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Rising Incomes and Informed Consumers Drive Value Growth and Premiumisation
Skin Intellectualism Gains Traction as Consumers Become More Ingredient-Literate
Chart 2 Resibo Launches Hybrid Ampoule Treatment for Facial Care
Polish Brands Leverage Lifestyle Trends to Engage Consumers and Boost Growth
Chart 3 Fluff Launches Cosmetic Blind Boxes at Rossmann
Chart 4 Value Sales 2020-2030
Chart 5 Volume Sales 2020-2030
Chart 6 Value Sales by Category 2025
Consumers Expected to Adopt Ai and Selective Premiumisation to Drive Growth
Skin Care Set to Continue Leading in Value While Premium and Korean Brands Reshape Competition
Brands Anticipated to Expand Advisory Roles and Hybrid Formulations to Enhance Consumer Loyalty in Polarised Market
Chart 7 What's Next? for Beauty and Personal Care
Chart 8 Forecast Value Sales 2020-2030
Chart 9 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Maintain Position Amid Intensifying Competition
Chart 10 Company Shares 2025
Chart 11 Brand Shares 2025
Health and Beauty Specialists Lead Physical Retail as Discounters Maintain Share
Innovative Retail Concepts Enhance Consumer Engagement through Personalised Experiences
Retail E-Commerce Expands Rapidly, Driving Discovery and Niche Brand Access
Chart 12 Retail Channels 2020-2025
Chart 13 Economic Context for Beauty and Personal Care
Chart 14 Real Gdp Growth 2020-2030
Chart 15 Inflation 2020-2030
Chart 16 Consumer Context for Beauty and Personal Care
Chart 17 Population 2020-2030
Chart 18 Consumer Expenditure 2020-2030
Chart 19 Population by Generation 2025
Baby and Child-Specific Products in Poland
Key Data Insights
Parents Drive Value Growth Despite Demographic Headwinds
Parents Drive Value Growth Despite Demographic Headwinds
Baby Wipes Lead Volume Sales While Sun Care Drives Dynamic Growth
Brands Innovate with Safety and Playful Experiences to Capture Parents and Children
Chart 20 Value Sales 2020-2030
Chart 21 Volume Sales 2020-2030
Chart 22 Value Sales by Category 2025
Parents Expected to Prioritise Safety and Premium Products to Sustain Growth
Baby Wipes Will Lead Value Sales While Sun Care Leads Dynamic Growth
Chart 23 Childs Farm Launches Oatderma
Chart 24 Forecast Value Sales 2020-2030
Chart 25 Forecast Value Sales by Category 2025-2030
Leading Players Strengthen Trust and Natural Positioning Amid Fragmentation
Chart 26 Company Shares 2025
Chart 27 Brand Shares 2025
Health and Beauty Specialists Strengthen Dominance as Cautious Parents Shift From Discounters
Retail E-Commerce Rapidly Expands as Parents Embrace Online Convenience and Informed Shopping
Chart 28 Retail Channels 2020-2025
Chart 29 Economic Context for Baby and Child-Specific Products
Chart 30 Real Gdp Growth 2020-2030
Chart 31 Inflation 2020-2030
Chart 32 Consumer Context for Baby and Child-Specific Products
Chart 33 Population 2020-2030
Chart 34 Consumer Expenditure 2020-2030
Chart 35 Population by Generation 2025
Bath and Shower in Poland
Key Data Insights
Premium and Mass Segments Drive Growth Amid Evolving Consumer Needs
Premium and Mass Segments Drive Growth Amid Evolving Consumer Needs
Chart 36 Illiyoon Ceramide Body Wash Blends Skin Care Benefits with Gel Texture
Body Wash/Shower Gel Is the Largest While Bath Additives Is Most Dynamic
Sinsay’S Playful Dispensers Exemplifies Sensory Trends
Chart 37 Sinsay Introduces Liquid Soaps with Playful Dispensers
Chart 38 Value Sales 2020-2030
Chart 39 Volume Sales 2020-2030
Chart 40 Value Sales by Category 2025
Consumers Expected to Embrace Skincare-Inspired Products and Dual Purchase Behaviour
Body Wash/Shower Gel Will Remain Largest While Bath Additives Remain Most Dynamic
Sustainability Anticipated to Capture Evolving Consumer Demand
Chart 41 Forecast Value Sales 2020-2030
Chart 42 Forecast Value Sales by Category 2025-2030
Leading Companies Sustain Stable Shares Amid Market Fragmentation
Chart 43 Company Shares 2025
Chart 44 Brand Shares 2025
Health and Beauty Specialists Expand Share Amid Evolving Consumer Preferences
Retail E-Commerce Grows Rapidly, Driven by Convenience and Wide Product Ranges
Chart 45 Retail Channels 2020-2025
Chart 46 Economic Context for Bath and Shower
Chart 47 Real Gdp Growth 2020-2030
Chart 48 Inflation 2020-2030
Chart 49 Consumer Context for Bath and Shower
Chart 50 Population 2020-2030
Chart 51 Consumer Expenditure 2020-2030
Chart 52 Population by Generation 2025
Colour Cosmetics in Poland
Key Data Insights
Stable Economic Environment Supports Spending on Colour Cosmetics
Chart 53 Key Industry Trends for Colour Cosmetics
Stable Economic Environment Supports Spending on Colour Cosmetics
Facial Make-Up Leads Sales While Nail Products Grows Rapidly
Chart 54 Trouble Maker Visually Stands Out on Shelves and Social Media
Phlov and Chanel Leverage Premiumisation and Skincare Innovation to Engage Consumers
Chart 55 Chanel Beauty Expands beyond the Capital
Chart 56 Value Sales 2020-2030
Chart 57 Volume Sales 2020-2030
Chart 58 Value Sales by Category 2025
Polish Consumers Anticipated to Embrace Hybrid Makeup with Skin Care Benefits to Drive Growth
Facial Make-Up Leads in Value While Lip Products Is Set to Achieve the Fastest Growth
E-Commerce and Social Selling Expected to Transform Consumer Engagement and Purchasing Behaviours
Chart 59 Forecast Value Sales 2020-2030
Chart 60 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Positions Amid Moderate Market Fragmentation
Local Innovation and Exclusive Retail Partnerships Drive Brand Differentiation and Growth
Chart 61 Company Shares 2025
Chart 62 Brand Shares 2025
Retail Offline Dominates Sales, Driven by the Increasing Popularity of Beauty Specialists
Retail E-Commerce Grows as Consumers Seek Convenience and Broad Product Choice
Chart 63 Retail Channels 2020-2025
Chart 64 Economic Context for Colour Cosmetics
Chart 65 Real Gdp Growth 2020-2030
Chart 66 Inflation 2020-2030
Chart 67 Consumer Context for Colour Cosmetics
Chart 68 Population 2020-2030
Chart 69 Consumer Expenditure 2020-2030
Chart 70 Population by Generation 2025
Deodorants in Poland
Key Data Insights
Polish Consumers Embrace Premiumisation Amid Steady Market Growth
Polish Consumers Embrace Premiumisation Amid Steady Market Growth
Cream and Roll-On Formats Gain Traction
Chart 71 Vichy Uses Less Plastic in Regular Deodorant Packaging
Polish Brands Drive Premiumisation through Skin-Friendly Innovations
Chart 72 Value Sales 2020-2030
Chart 73 Volume Sales 2020-2030
Chart 74 Value Sales by Category 2025
Increasing Disposable Incomes Set to Drive Consumer Demand for Premium Deodorants
Spray Deodorants Remain Dominant While Deodorant Sticks Experience Dynamic Growth
Functional Innovation and Premium Fragrances Set to Redefine Consumer Expectations
Chart 75 Forecast Value Sales 2020-2030
Chart 76 Forecast Value Sales by Category 2025-2030
Nivea Polska Sp Zoo and Unilever Polska Sa Reinforce Leading Positions through Brand Familiarity and Distribution
Chart 77 Company Shares 2025
Chart 78 Brand Shares 2025
Offline Retail Remains Dominant, While Hybrid Retail Models Gain Traction
E-Commerce Growth Fuels Accessibility and Niche Product Success among Polish Consumers
Chart 79 Retail Channels 2020-2025
Chart 80 Economic Context for Deodorants
Chart 81 Real Gdp Growth 2020-2030
Chart 82 Inflation 2020-2030
Chart 83 Consumer Context for Deodorants
Chart 84 Population 2020-2030
Chart 85 Consumer Expenditure 2020-2030
Chart 86 Population by Generation 2025
Depilatories in Poland
Key Data Insights
Steady Growth Driven by Price Sensitivity and Emerging Electric Razor Adoption
Steady Growth Driven by Price Sensitivity and Emerging Electric Razor Adoption
Hair Removers/Bleaches Lead Growth as Women’S Razors and Blades Dominate Value Sales
Polish Brands Embrace Clean, Inclusive Formulations to Capture Young Consumers
Chart 87 Your Kaya Presents Clean Formulation for Body Care and Shaving
Chart 88 Value Sales 2020-2030
Chart 89 Volume Sales 2020-2030
Chart 90 Value Sales by Category 2025
Electric Devices and Wellness Trends Set to Reshape Consumer Preferences, Driving Steady Growth
Women's Razors and Blades Expected to Remain Dominant While Hair Removers/Bleaches Drive Fastest Growth
Brands Expected to Leverage Skin-Friendly Innovations and Lifestyle Appeal to Capture Evolving Consumers
Chart 91 Forecast Value Sales 2020-2030
Chart 92 Forecast Value Sales by Category 2025-2030
Leading Players Reinforce Position through Extensive Brand Recognition
Value-Focused Innovation and Distribution Strategies Unlock Growth Potential for Challengers
Chart 93 Company Shares 2025
Chart 94 Brand Shares 2025
Rossmann Leads Offline Sales While Discounters Capture Value Shoppers
E-Commerce Expansion Driven by Convenience and Price Competitiveness
Chart 95 Retail Channels 2020-2025
Chart 96 Economic Context for Depilatories
Chart 97 Real Gdp Growth 2020-2030
Chart 98 Inflation 2020-2030
Chart 99 Consumer Context for Depilatories
Chart 100 Population 2020-2030
Chart 101 Consumer Expenditure 2020-2030
Chart 102 Population by Generation 2025
Fragrances in Poland
Key Data Insights
Premium Fragrance Adoption Drives Value Growth Amid Economic Expansion
Chart 103 Key Industry Trends for Fragrances
Premium Fragrance Adoption Drives Value Growth Amid Economic Expansion
Chart 104 Avon Perfect Nonsense Line Introduces Exciting Notes Combination
Rossmann’S Premium Fragrance Range Fuels Upscale Consumer Interest
Chart 105 Rossmann Introduces Premium and Niche Fragrances
Avon’S Plastic-Free Packaging Exemplifies Sustainability Amid Evolving Consumer Expectations
Chart 106 Value Sales 2020-2030
Chart 107 Volume Sales 2020-2030
Chart 108 Value Sales by Category 2025
Polish Consumers Expected to Embrace New Scents for Growth
Premium Fragrances Anticipated to Lead Value Growth Amid Strong Price Sensitivity
Social Media and Omnichannel Strategies Set to Reshape Consumer Engagement
Chart 109 What's Next? for Fragrances
Chart 110 Forecast Value Sales 2020-2030
Chart 111 Forecast Value Sales by Category 2025-2030
Dominant Multinational Companies Strengthen Leadership through Strategic Positioning
Chart 112 Company Shares 2025
Chart 113 Brand Shares 2025
Retail E-Commerce Leads Sales as Digital Discovery Drives Channel Growth
Chart 114 Retail Channels 2020-2025
Chart 115 Economic Context for Fragrances
Chart 116 Real Gdp Growth 2020-2030
Chart 117 Inflation 2020-2030
Chart 118 Consumer Context for Fragrances
Chart 119 Population 2020-2030
Chart 120 Consumer Expenditure 2020-2030
Chart 121 Population by Generation 2025
Hair Care in Poland
Key Data Insights
Premium Brands Lead Value Growth as Consumers Trade up
Chart 122 Key Industry Trends for Hair Care
Premium Brands Lead Value Growth as Consumers Trade up
Chart 123 Consumers Apply Skin Care Logic to Their Hair Routines
Salon Professional Hair Care Captures Premium Growth Momentum
Chart 124 Heiki Heiki Bottles Adopt Visual Cues From Perfume
Consumer Demand for Natural, Functional Formulations Rises
Chart 125 Value Sales 2020-2030
Chart 126 Volume Sales 2020-2030
Chart 127 Value Sales by Category 2025
Retailers Anticipated to Expand Access to Professional Products, Accelerating Premium Growth
Brands Expected to Leverage Online Platforms as Professional Products Move into Retail
Increasing Consumer Spending Set to Support Premium Innovation and Market Growth
Chart 128 Forecast Value Sales 2020-2030
Chart 129 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Positions Amid Moderate Market Concentration Shifts
Emerging Polish Brands Leverage Natural Innovation to Capture Premium Segments
Chart 130 Competitive Landscape for Hair Care
Chart 131 Company Shares 2025
Chart 132 Brand Shares 2025
Rossmann Experiences Wide Reach as Health and Personal Care Stores Lead Retail Channels
Skin & Beauty by Super-Pharm Innovates with Integrated Consultations and Services
Retail E-Commerce Accelerates Premium Hair Care Growth with Enhanced Consumer Access
Chart 133 Retail Channels 2020-2025
Chart 134 Economic Context for Hair Care
Chart 135 Real Gdp Growth 2020-2030
Chart 136 Inflation 2020-2030
Chart 137 Consumer Context for Hair Care
Chart 138 Population 2020-2030
Chart 139 Consumer Expenditure 2020-2030
Chart 140 Population by Generation 2025
Men's Grooming in Poland
Key Data Insights
Rising Income and Evolving Habits Boost Polish Men’S Grooming Spend
Rising Income and Evolving Habits Boost Polish Men’S Grooming Spend
Men’S Shaving Leads in Value While Toiletries Show Dynamic Volume Growth
Chart 141 Phlov Mencare Introduces Multi-Step Routine for Men
Aa Laab Men and Phlov Mencare Drive Preventive Grooming Adoption
Chart 142 Value Sales 2020-2030
Chart 143 Volume Sales 2020-2030
Chart 144 Value Sales by Category 2025
Young Men Expected to Shift Towards Skin Care, Driving Category Growth and Diversification
Increased Ingredient Awareness and Unisex Acceptance Anticipated to Reshape Consumer Preferences
Product Innovation and Premiumisation Set to Drive Competitive Advantage and Growth
Chart 145 Forecast Value Sales 2020-2030
Chart 146 Forecast Value Sales by Category 2025-2030
Leading Multinational Brands Strengthen Positions Amid Moderate Market Fragmentation
Chart 147 Company Shares 2025
Chart 148 Brand Shares 2025
Grocery Retailers Retain Dominance, Driven by Convenience
Online Shopping Thrives on Price Transparency and Broad Assortment for Fragrances
Chart 149 Retail Channels 2020-2025
Chart 150 Economic Context for Men's Grooming
Chart 151 Real Gdp Growth 2020-2030
Chart 152 Inflation 2020-2030
Chart 153 Consumer Context for Men's Grooming
Chart 154 Population 2020-2030
Chart 155 Consumer Expenditure 2020-2030
Chart 156 Population by Generation 2025
Oral Care in Poland
Key Data Insights
Premium Oral Care Products Drive Value Growth Amid Stable Population
Chart 157 Key Industry Trends for Oral Care
Premium Oral Care Products Drive Value Growth Amid Stable Population
Toothpaste Leads in Value, Driven by Whitening Demand and Social Media Influence
Chart 158 Marvis Amplifies Visibility through Social Media Content
Natural Actives Shape Oral Care Innovation and Visibility
Chart 159 Himalaya Pro+ Vitamin C White Brings Skin Care Actives into Herbal Toothpaste
Chart 160 Value Sales 2020-2030
Chart 161 Volume Sales 2020-2030
Chart 162 Value Sales by Category 2025
Polish Consumers Expected to Elevate Spending on Premium Oral Care Products
Consumer Demand Anticipated to Favour Natural, Wellness-Focused Ingredients and Preventative Oral Care
Chart 163 Forecast Value Sales 2020-2030
Chart 164 Forecast Value Sales by Category 2025-2030
Colgate-Palmolive and Procter & Gamble Reinforce Dominance Amid Shifting Shares
Chart 165 Company Shares 2025
Chart 166 Brand Shares 2025
Grocery Retailers Maintain Dominance Driven by Everyday Purchase Habits
E-Commerce Surges as Consumers Prioritise Convenience and Discovery
Chart 167 Retail Channels 2020-2025
Chart 168 Economic Context for Oral Care
Chart 169 Real Gdp Growth 2020-2030
Chart 170 Inflation 2020-2030
Chart 171 Consumer Context for Oral Care
Chart 172 Population 2020-2030
Chart 173 Consumer Expenditure 2020-2030
Chart 174 Population by Generation 2025
Skin Care in Poland
Key Data Insights
Rising Consumer Spending Boosts Skin Care Sales as K-Beauty Gains Traction
Chart 175 Key Industry Trends for Skin Care
Rising Consumer Spending Boosts Skin Care Sales as K-Beauty Gains Traction
Chart 176 Biodance Hydrogel Masks Expand to Mainstream Retail
Facial Care Remains the Largest and Becomes the Best-Performing Category, Driven by Skin Intellectualism
Brands Leverage Digital Tools to Engage Polish Consumers
Chart 177 Value Sales 2020-2030
Chart 178 Volume Sales 2020-2030
Chart 179 Value Sales by Category 2025
Global and Local Players Expected to Capitalise on Growth Amid Rising Consumer Sophistication
Polish Consumers Anticipated to Adopt Advanced Actives through Digital Influence and Education
Retail Consultation and Digital Tools Set to Enhance Personalised Consumer Journeys
Chart 180 Forecast Value Sales 2020-2030
Chart 181 Forecast Value Sales by Category 2025-2030
Leading Companies Sustain Position Amid Gradual Market Fragmentation
Innovative Product Launches and Digital Engagement Reshape Competitive Dynamics
Chart 182 Company Shares 2025
Chart 183 Brand Shares 2025
Health and Beauty Specialists Maintain Dominance, Driven by Experiential Shopping
Retailers Innovate with Expertise-Driven Concepts and Interactive Store Formats
E-Commerce Growth Reshapes Skin Care Shopping with Convenience and Digital Engagement
Chart 184 Retail Channels 2020-2025
Chart 185 Economic Context for Skin Care
Chart 186 Real Gdp Growth 2020-2030
Chart 187 Inflation 2020-2030
Chart 188 Consumer Context for Skin Care
Chart 189 Population 2020-2030
Chart 190 Consumer Expenditure 2020-2030
Chart 191 Population by Generation 2025
Sun Care in Poland
Key Data Insights
Polish Sun Care Shows Steady Growth Amid Evolving Consumer Behaviour
Polish Sun Care Shows Steady Growth Amid Evolving Consumer Behaviour
Adult Sun Care Leads Value Sales, Driven by Year-Round Usage Shift
Innovative Hybrid Formulas and Asian Beauty Propel Sun Care Evolution
Chart 192 Tolpa Reflects the Rise of Hybrid Skin Care Formulas
Chart 193 Value Sales 2020-2030
Chart 194 Volume Sales 2020-2030
Chart 195 Value Sales by Category 2025
Consumers Anticipated to Embrace Multifunctional Sun Protection for Daily Skin Health
Adult Sun Care Will Maintain Leadership, While Baby and Child-Specific Sun Care Gains Momentum
Innovative Formats and Consumer Convenience Set to Reshape Industry Dynamics
Chart 196 Forecast Value Sales 2020-2030
Chart 197 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Positions Amid Growing Competition and Market Shifts
Chart 198 Company Shares 2025
Chart 199 Brand Shares 2025
Emerging Formats and Specialist Retailers Enhance Sun Care Accessibility and Appeal
Online Retailers Leverage Convenience and Digital Discovery to Capture Sun Care Demand
Chart 200 Retail Channels 2020-2025
Chart 201 Economic Context for Sun Care
Chart 202 Real Gdp Growth 2020-2030
Chart 203 Inflation 2020-2030
Chart 204 Consumer Context for Sun Care
Chart 205 Population 2020-2030
Chart 206 Consumer Expenditure 2020-2030
Chart 207 Population by Generation 2025
Premium Beauty and Personal Care in Poland
Key Data Insights
Premium Consumers Drive Robust Growth Amid Economic Strengthening
Premium Consumers Drive Robust Growth Amid Economic Strengthening
Premium Fragrances Lead Sales While Premium Hair Care Shows Dynamic Growth
Skinow’S Expert-Led Launch Exemplifies Longevity Trend Shaping Premium Skincare
Chart 208 Expert-Led Skin Care Brand Skinow Launches in Poland
Chart 209 Value Sales 2020-2030
Chart 210 Value Sales by Category 2025
Premium Offerings Expected to Broaden Access and Accelerate Value Growth
Consumers Anticipated to Demand Scientific Validation and Efficacy
Chart 211 Forecast Value Sales 2020-2030
Chart 212 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Position While Niche Brands Gain Momentum
Democratisation and Ingredient Literacy Drive Premium Growth and Innovation
Chart 213 Company Shares 2025
Chart 214 Brand Shares 2025
Chart 215 Economic Context for Premium Beauty and Personal Care
Chart 216 Real Gdp Growth 2020-2030
Chart 217 Inflation 2020-2030
Chart 218 Consumer Context for Premium Beauty and Personal Care
Chart 219 Population 2020-2030
Chart 220 Consumer Expenditure 2020-2030
Chart 221 Population by Generation 2025
Mass Beauty and Personal Care in Poland
Key Data Insights
Strong Growth in Mass Beauty and Personal Care Reflects Consumer Price Sensitivity and Economic Recovery
Strong Growth in Mass Beauty and Personal Care Reflects Consumer Price Sensitivity and Economic Recovery
Mass Skin Care Leads Value with Innovation Driving Rapid Growth across Key Categories
Rossmann’S Amoya Exemplifies Lifestyle-Driven Beauty through Accessible Self-Care Rituals
Chart 222 Rossmann Launches Amoya Lifestyle Line
Chart 223 Value Sales 2020-2030
Chart 224 Value Sales by Category 2025
Consumers Anticipated to Drive Growth with Demand for Multifunctional Products
Mass Skin Care Set to Lead Value Growth While Mass Adult Sun Care Grows Fastest
Private Label Expected to Gain Traction as Disposable Incomes Rise
Chart 225 Forecast Value Sales 2020-2030
Chart 226 Forecast Value Sales by Category 2025-2030
Leading Multinational and Private Label Brands Consolidate Strong Positions through Innovation and Trend Responsiveness
Mass Beauty Brands Leverage In-Store Presence and Promotions to Drive Consumer Engagement and Bulk Purchasing
Chart 227 Company Shares 2025
Chart 228 Brand Shares 2025
Chart 229 Economic Context for Mass Beauty and Personal Care
Chart 230 Real Gdp Growth 2020-2030
Chart 231 Inflation 2020-2030
Chart 232 Consumer Context for Mass Beauty and Personal Care
Chart 233 Population 2020-2030
Chart 234 Consumer Expenditure 2020-2030
Chart 235 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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