COMPETITIVE LANDSCAPE
Kiabi Europe SAS and Okaïdi Groupe maintain their leads through sustainable strategies
Childrenswear remains highly fragmented in France, with intense competition between global players, domestic brands, and online platforms. In 2025, the leading manufacturers were Kiabi Europe SAS, holding an 18% market share, followed by Okaïdi Groupe with 11% and Orchestra SA with 9%.
Acquisitions and closures highlight challenging market conditions
Childrenswear saw significant corporate activity in France in 2025. In a key acquisition, Groupe Beaumanoir took over the Western European operations of Boardriders in June 2024, including the Quicksilver brand.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in France?
- Which are the leading brands in France?
- How are products distributed in France?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in France?
- Where is future growth expected to be most dynamic?
Childrenswear in France - Category analysis
KEY DATA FINDINGS
Lower birth rates and reduced spending drive market decline
Lower birth rates and budget constraints reshape childrenswear
Newborn gifting culture fosters long-term brand loyalty
Parental demand for quality and affordability are expected to accelerate the second-hand market
Gender-neutral designs and minimalism will influence a shift in childrenswear
Kiabi Europe SAS and Okaïdi Groupe maintain their leads through sustainable strategies
Acquisitions and closures highlight challenging market conditions
Convenience and price fuel the shift towards online channels
Primark expands its store network while maintaining competitive pricing
Kiabi bolsters its leadership with sustainability and innovation
Technology reshapes design and customer engagement
Apparel and Footwear in France - Industry Overview
Sustainability and technology are key drivers in apparel and footwear in France
Fast fashion drives market polarisation and value sales
Apparel remains the largest subcategory despite a slowdown in growth
Sportswear drives growth with sustainability and technology
Ongoing market polarisation and a demand for affordability will shape apparel and footwear
Sustainability and technology are expected to influence product innovation
Omnichannel strategies will remain key to players success
Omnichannel strategies support the position of leading brands in apparel and footwear
Groupe Beaumanoir SA’s acquisition boosts its presence in sportswear
Specialist retailers and retail e-commerce offer strong product selections and competitive prices
Omnichannel strategies and affordability are key drivers of sales
AI and tech innovation drives product customisation
Sustainability and inclusivity influence product design
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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