COMPETITIVE LANDSCAPE
Baby Creysi maintains lead with strong distribution network
The competitive landscape for childrenswear in Mexico remained relatively stable in 2025, with Baby Creysi SA de CV holding the leading position with a 7% value share. The brand's position is built on a strong brand heritage and an extensive distribution network of over 3,000 points of sale, including 60 of its own stores and a presence in major marketplaces.
Digital-first retailers attract budget-conscious consumers
Digital-first retailers, particularly Shein and Temu, have emerged as major disruptors in Mexican childrenswear by positioning themselves as the go-to source for budget-conscious parents. Their business model—characterised by aggressive pricing, constant assortment rotation, and direct-to-consumer sales—has intensified pressure on traditional retailers struggling to compete on both value and convenience.
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Overview:
Understand the latest market trends and future growth opportunities for the Childrenswear industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Childrenswear industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Childrenswear in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Childrenswear in Mexico?
- Which are the leading brands in Mexico?
- How are products distributed in Mexico?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Childrenswear in Mexico?
- Where is future growth expected to be most dynamic?
Childrenswear in Mexico - Category analysis
KEY DATA FINDINGS
Parents seeking quality and comfort drive category expansion
Rising competition and tariff challenges limit growth in childrenswear
Sustainable resale platforms gain traction among budget-conscious consumers
Parents set to invest in quality as birth rates decline
Influencer marketing deepens connections and enhances brand awareness
Shift towards casualwear in educational institutions
Baby Creysi maintains lead with strong distribution network
Digital-first retailers attract budget-conscious consumers
Specialist stores lead childrenswear distribution by serving top international brands
Key e-commerce players compete on speed and convenience
Resale market growth driven by demand for affordable and sustainable options
Zara Kids mitigates supply chain risk through diversified sourcing
Apparel and Footwear in Mexico - Industry Overview
Polarisation seen in apparel and footwear due to a challenging macro-economic environment
Tariffs and economic stagnation drive market polarisation
Tariffs and supply chain disruption reshape Mexico’s apparel and footwear
Omnichannel strategies key to converting traffic into sales
Steady growth ahead for Mexico’s apparel and footwear
Resale and rental market gains traction
Technology integration boosts competitiveness
Fábricas de Calzado Andrea SA de CV is the overall leader in a fragmented category
Apparel and footwear specialists lead distribution
Retail e-commerce grows with technology and changing consumer behaviour
Balenciaga reinvents the Speedcat with bold, luxury design
Industry 5.0 transforms footwear production in Guanajuato
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Childrenswear
- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
Childrenswear
This is the aggregation of baby and toddler wear, boys' clothing and girls' clothing.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Childrenswear research and analysis database.
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