Competitive Landscape
L’Oréal Maintains Leading Position through Social Responsibility
Colour cosmetics in Romania showed high concentration in 2025, with a few dominant manufacturers holding substantial market shares. L’Oréal Romania SRL led with a 23% share in 2025, exhibiting steady growth from 18% in 2020.
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Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Colour Cosmetics in Romania?
- Which are the leading brands in Romania?
- How are products distributed in Romania?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Colour Cosmetics in Romania - Category analysis
Key Data Insights
Romanians Embrace Premium Products Amid Cautious Economic Growth
Romanians Embrace Premium Products Amid Cautious Economic Growth
Facial Make-Up Leads in Value While Colour Cosmetics Sets/Kits Show Rapid Growth
Retailers’ Digital Innovations and Natural Ingredient Focus Shape Consumer Engagement
Romanian Brands to Intensify Competition with Digitalisation
Facial Make-Up to Remain Largest While Colour Cosmetics Sets/Kits Accelerate
Gen Z Preference for Sustainability Set to Help Differentiate Brands
L’Oréal Maintains Leading Position through Social Responsibility
Beauty Specialists Lead Sales Driven by Branded Chained Retailers
Retail E-Commerce Surges as Consumers Embrace Convenience
Beauty and Personal Care in Romania - Industry Overview
Price Sensitivity Shapes Consumer Spending Amid Economic Pressure
Key Data Insights
Price Sensitivity Shapes Consumer Spending Amid Economic Pressure
Skin Care Leads Value Sales with Multi-Benefits
Kaufland’S Recycling Campaign Boosts Sustainability
Consumers and Brands Embrace Multifunctional Innovation
Companies to Leverage Promotions and Marketing Amid Evolving Consumer Demands
Premium and Skin Care Dominate Value Growth as Consumers Seek Efficacy and Wellness
Regulations Set to Drive Mandatory Sustainable Changes in Romania
Digital Innovation to Reshape Product Development and Retail Dynamics
Leading Manufacturers Maintain Positions in Beauty and Personal Care
Other Players Heighten Competition with Innovation
Digital Engagement Drives Growth Opportunities for Brands
Kaufland and Auchan Lead Offline Sales with Easy Access
Retail E-Commerce Growth Accelerates as Emag.Ro and Omnichannel Players Expand Presence
Dm and Bipa’S Private Label Strategies Reshape Health and Beauty Retail Competition
Country Reports Disclaimer
The following categories and subcategories are included:
Colour Cosmetics
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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