Health and wellness dairy products and alternatives in the United Arab Emirates continued to develop in 2024, supported by a widening focus on health, fitness and functional nutrition. While the dairy sector remains mature and highly competitive, suppliers increasingly used added-value positioning to protect consumer interest and encourage trade-up, particularly through protein-enriched and fortified variants in drinking milk products, yoghurt and drinking yoghurt. This supported steady current
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in United Arab Emirates?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in United Arab Emirates?
- Which are the leading brands in HW Dairy Products and Alternatives in United Arab Emirates?
- How are products distributed in HW Dairy Products and Alternatives in United Arab Emirates?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Functional and fortified dairy supports value growth despite maturity
Protein and gut health claims gain momentum across modern retail
Local production gains visibility, supporting premium quality cues
Good source of minerals remains a core claim, led by fortified milk
Local supply expansion and functional nutrition to drive category development
Good source of minerals expected to rise steadily through continued functionalisation
Good source of vitamins expected to strengthen as fortified propositions expand
Health and Wellness in the United Arab Emirates - Industry Overview
Health-driven reformulation and functional positioning support resilient growth
Sugar avoidance accelerates amid obesity concerns and policy pressure
Clean label and functional nutrition gain scale as consumers seek “everyday wellness” upgrades
Naturalness, added-value functionality and specialised diets to drive future demand
COUNTRY REPORTS DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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