There remains a growing focus on healthy eating in Hong Kong with the pandemic having served to increase awareness around the role of diet and nutrition in health outcomes. Rising rates of obesity and diabetes, alongside growing concerns around cardiovascular health, have also encouraged consumers to pay more attention to what they eat. These factors helped to drive growth across health and wellness staple foods in 2024, with natural and organic claims proving particularly popular.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Hong Kong, China?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Hong Kong, China?
- Which are the leading brands in HW Staple Foods in Hong Kong, China?
- How are products distributed in HW Staple Foods in Hong Kong, China?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Local consumers making healthier choices when it comes to staple foods
Local consumers making healthier choices when it comes to staple foods
Consumers turning to healthier options when shopping for baked goods
Vegetarian claims gain traction as consumers make more ethical purchasing decisions
Growing emphasis on ingredient lists expected to inform market development
Organic claims set to see mixed results across staple foods
Focus on plant-based diets set to inform new product development
Health and Wellness in Hong Kong, China - Industry Overview
Interest in health and wellness grows despite financial pressures
Better for you and functional claims on the rise as health awareness grows
Clean label trend fuelling demand for natural and organic claims
Plant-based diets and natural ingredients set to receive growing interest
COUNTRY REPORTS DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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