Consumers in Indonesia are becoming more health-conscious and concerned about the safety and quality of food they eat, prompting many to seek higher quality everyday staples with “cleaner” labels. In addition to the organic trend, high fibre, natural and good source of minerals are prominent health and wellness claims in staple foods.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Staple Foods in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Staple Foods in Indonesia?
- What are the key health and wellness concerns driving sales in HW Staple Foods?
- Is HW Staple Foods a dynamic niche or mainstream concern in Indonesia?
- Which are the leading brands in HW Staple Foods in Indonesia?
- How are products distributed in HW Staple Foods in Indonesia?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Staple Foods in Indonesia - Category analysis
KEY DATA FINDINGS
Growing demand for healthier staple foods
Organic trend gains momentum in staple foods
Consumers lean into good source of minerals claims
Growing focus on natural claims reflects product quality and safety concerns
Gluten free claims are on the rise
Emphasis on good source of minerals claims
Rising health knowledge will drive demand for natural claims
Health and Wellness in Indonesia - Industry Overview
Health-conscious buying behaviour gains momentum
Consumers are mindful of product quality, safety and nutritional value
Urban consumers are key target audience
Bright outlook for health and wellness
COUNTRY REPORTS DISCLAIMER
HW Staple Foods
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Staple Foods research and analysis database.
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