PROSPECTS AND OPPORTUNITIES
Hope for future growth rests largely with non alcoholic offerings
RTD volume sales are projected to rise in 2025 and throughout the forecast period, albeit at a modest rate. Spirit-based RTDs such as planteur, mojito, caipirinha, vodka orange and gin fizz were already waning before the pandemic; a 2020 tax hike led to steep price increases and reduced investment from La Martiniquaise for Saint James, Poliakov and Dillon.
No future for hard seltzers
Hard seltzers, introduced in 2020 amid their low-calorie, gluten-free appeal, saw rapid brand proliferation but hit saturation in 2022, leading retailers to reduce shelf space. Between early 2020 and 2022, numerous brands launched hard seltzer products in France, ranging from locally produced options to offerings from major players like Coca-Cola Enterprises, Bacardi-Martini, and Pernod Ricard.
Innovation will be centred around 0.0° variants, with some players focusing on hybrid products
The success of spritz and sangria RTDs reflects consumer preference for refreshing, flavourful beverages suited to social and outdoor occasions. Brands continue innovating toward nolo and higher-strength offerings such as Tails Mocktail from Bacardi-Martini.
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Overview:
Understand the latest market trends and future growth opportunities for the RTDs industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The RTDs in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTDs in France?
- Where is consumer demand for RTDs focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in France?
- How are products distributed in France?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Rtds in France - Category analysis
KEY DATA FINDINGS
Surprising recovery for RTDs in France in 2024
J García Carrión leads overall RTDS as Pernod rises robustly
Hypermarkets and supermarkets remain favoured channels for RTD purchases
Hope for future growth rests largely with non alcoholic offerings
No future for hard seltzers
Innovation will be centred around 0.0° variants, with some players focusing on hybrid products
Alcoholic Drinks in France - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
RTDs
- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our RTDs research and analysis database.
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